Episode 05: How Prioritizing Purpose Makes All The Difference In Creating a Lasting Business



“Technology will change our future as much as all the religious and spiritual leaders combined.” ~ Dan Brown

With exponentially increasing attention options and rapidly decreasing attention spans, it can feel like a helpless struggle to get people to engage with our products and services – not to mention foster long-lasting loyalty. In a systemic marketing machine built on reeling people in with perceived value, the only way to have any possibility of sustained engagement is from rigorous focus on tangible value – and that all beings at the core of our business. Our government recognizes businesses as people, and we need to start doing the same thing. We want to spend our time with people who make us feel happy and important, so why would it be any different for the businesses that are asking us for that same time and engagement?

As the innovators, entrepreneurs, creators, and builders of technology, we have the opportunity and obligation to apply our talents and tools towards cultivating a world that chooses Love over Fear at every intersection. Establishing this baseline is requisite to create a deep and lasting connection with our customers, suppliers, distributors, employees, families, and everyone else that is touched, influenced, and effected by our business creations. We cannot take for granted the power that comes with being able to have our products, services, and ideas literally reach billions of people across the globe, and our professional endeavors will reap the benefit of appealing to the the highest good that we all strive to access in our lives.

Bio

Eron Zehavi is the Founder and CEO of Wellnest, a holistic wellness lifestyle brand and local digital marketplace to easily and affordably connect yoga teachers with students for personalized 1-on-1, small group, and corporate yoga ¬†sessions. He was previously the Co-Founder and Chief Rewards Officer of Swagbucks, the web’s largest and most engaged rewards and loyalty community with over $160 million is distributed rewards. Swagbucks grew bootstrapped for 6 years and raised $60M from TCV in May 2014. Eron is also a socially conscious investor and consultant, working with companies who’s Missions are focused on creating a more healthy, compassionate, and joyful world.


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