In this session Tim Cadogan will talk about some of his experiences building OpenX. Topics will include strategic focus, navigating the life cycle of a company, making decisions in the face of uncertainty, leadership choices and implications, shaping culture & communicating through adversity.
OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As monetization partners to more than 1,200 publishers worldwide, OpenX has the largest knowledge base of publishers needs and trends. Our robust global technology infrastructure that ensures full reliability for all ad formats across all digital environments.
Tim Cadogan is the Chief Executive Officer of OpenX and Chairman of the Board of Directors. From 2003-2008 Tim was at Yahoo!, most recently as Senior Vice President of Global Advertising Marketplaces overseeing the primary advertising product lines at the company, including Display, Search and Video. Previously at Yahoo!, Tim was Vice President of Search where he was responsible for both the consumer search and paid search businesses. Prior to Yahoo!, Tim was Vice President of Search at Overture (formerly GoTo.com). Prior to Overture, he was a consultant at The Boston Consulting Group and McKinsey & Company.
Tim earned his B.S. from The London School of Economics, his M.Phil from Oxford University and his MBA from Stanford University.