Monthly Archives: March 2017

Episode 13: Staying Ahead of the Curve in an Era of Change



An overview of Laserfiche’s rise to become an international developer of the world’s premiere Enterprise Content Management software. From its humble beginnings with a unique sales structure, to its evolution into an industry leader that annually hosts Empower, the largest ECM conference in the United States, Laserfiche has continued to reinvent and improve the industry for the past three decades. CEO Christopher Wacker will explain where Laserfiche fits within the ECM landscape and how the company has positioned itself for future growth and expansion. He will also touch upon the company’s roadmap – its Digital Transformation Model – and how it will ultimately improve those Laserfiche end users that embark upon it.

Bio:

Chris Wacker is the CEO of Laserfiche, the leading global provider of content management software. With intuitive on-premises and Cloud solutions for document management and business process automation.  Laserfiche products improve productivity, efficiency and strategic decision-making for clients across industries.

Chris co-founded Compulink and Laserfiche in the 1980s with his late wife and partner Nien-Ling Wacker. They grew the organization from a small software consulting company to a more than $100 million software developer headquartered in Long Beach, CA, with offices across the United States, as well as in Mexico, Canada, the United Kingdom, Hong Kong and China.

Earlier in his career, Chris worked in Saudi Arabia for Ralph M. Parsons, Construction Engineers, where he helped develop the municipal systems infrastructure for a new city with a population of 50,000 people. Before that, he spent several years with the U.S. Mission to the United Nations in New York.

Chris has traveled extensively throughout Europe, Africa and the Middle East, and speaks several foreign languages. He holds a bachelor’s degree in social science from Hofstra University in New York.


Episode 12: Choosing the Image Of Your Business Through Photography



As a business owner, you are in charge of how your brand is represented out in the world. No matter what your business is, whether you sell a product or provide a service, eventually you will need strong imagery to speak to your prospective clients.  When that time comes, it is important that you use imagery that is high quality, well thought out, and most importantly, creates a human dimension that connects to your target demographic(s).

In the last 15 years, technology has changed the industry of photography, the way business is done, and how images are created. Technology has made it easier than ever to create custom photography for your business. That means the planning leading up to your shoot and the team you choose to execute your creative ideas are the most important elements of the process. Come out on March 10th for a discussion about creating eye-grabbing imagery to drive your business.

Bio:

Keith Berson is a Los Angeles based lifestyle, beauty, and product photographer with a passion for music and all things photography.  An ideal collaborator, Keith’s motivation is to be sure his clients are thrilled with the results and that his creativity brings even more to the shoot than originally requested.  Keith has had the great opportunity to collaborate with many notable brands in his career such as Disney, Hasbro, Walmart, Hershey’s, San Manuel Casino, Design Catapult, and Kingii to name a few. He and his team perform with true professionalism on every shoot.  Keith believes that any day that he has a camera in his hands is in fact a great day.

keithberson.com


Episode 11: The Five Smartest and Dumbest Things I did as a Founder



The Managing Director of Techstars LA shares the story of her journey as an entrepreneur.  She will talk about how she transitioned from a McKinsey consultant to a tech founder, how she raised money, grew her company and sold it, and the mistakes she made along the way.  She’ll also provide an overview of the new Techstars LA accelerator program and how she’s applying what she learned as a founder to helping other entrepreneurs.

Bio:

Anna Barber is the Managing Director of Techstars LA, an accelerator program that is part of the global Techstars network.  After graduating from Yale and Yale Law School, she started her career as a corporate lawyer focused on public company transactional work and spent two years at McKinsey as a strategy consultant to retail, media and financial services companies. She served as VP Product at Petstore.com and two other early stage e-commerce companies, before transitioning to Los Angeles where she started a talent management firm and produced two feature films.  In 2006 Anna sat next to a woman on an airplane who became her business partner in her next startup, Scribble Press. Anna was most recently GM and VP Partnerships at Fingerprint Digital, after exiting Scribble Press to Fingerprint. During the past decade she has served as an advisor, strategy consultant and coach to many other entrepreneurs, with a focus on product roadmap, commercialization, business development and financing.

She loves the concept-to-launch phase, go to market strategy, fundraising strategy and growth planning.  In her coaching work she focuses on building high performance teams and helping founders grow with their companies.  She believes in the power of storytelling and creating harmony between personal and company goals.  Find her @annawbarber.

email anna.barber@techstars.com


Episode 10: Snapchat 101 for Business



With over 150 million daily active users participating over 10 billion views daily, Snapchat has emerged as today’s fastest growing social platform. And as Venice-based Snap Inc marches towards its IPO, adults and marketers alike are trying to figure out how to make the most of the channel which is easy to use, but hard to understand. SNAPCHAT 101 author Scott Perry takes away the mystery surrounding the platform by showing the basics of use for Snapchat, and providing an overview of best practices in using Snapchat to promote your brand or business.

In this presentation Perry goes over the macro reasons for joining Snapchat, breaks down the basics of everyday use, explains a lot of the challenges within the platform, goes over how to post, what to post, when to post, and the various paid & free channels businesses can use to engage with potential customers, as well as promote themselves on the platform.

 

Bio:

Scott Perry, founder of marketing firm Sperry Media, has made a living for nearly two decades by helping everyone from Fortune 500 companies to indie stores understand emerging platforms for their business, whether it’s been email, ad networks, Friendster, Facebook, Instagram, Twitter, and numerous other channels which have come & gone along the way. Clients have included Hasbro, Universal, Sony, Comedy Central, BBC, CBS, Fox, MTV, Nokia, Turner Networks, and nearly every single record label in America.

 

Perry’s first book, SNAPCHAT 101 is a Top 3 best seller on Amazon, and was most recently #1 Most Wishlisted, ahead of such luminaries as Guy Kawasaki and Ryan Holiday. SNAPCHAT 101 has even been called by Snap Inc founder Evan Spiegel, “Easy to understand and approachable.”

scott@sperrymedia.com

@scottperry