With over 150 million daily active users participating over 10 billion views daily, Snapchat has emerged as today’s fastest growing social platform. And as Venice-based Snap Inc marches towards its IPO, adults and marketers alike are trying to figure out how to make the most of the channel which is easy to use, but hard to understand. SNAPCHAT 101 author Scott Perry takes away the mystery surrounding the platform by showing the basics of use for Snapchat, and providing an overview of best practices in using Snapchat to promote your brand or business.
In this presentation Perry goes over the macro reasons for joining Snapchat, breaks down the basics of everyday use, explains a lot of the challenges within the platform, goes over how to post, what to post, when to post, and the various paid & free channels businesses can use to engage with potential customers, as well as promote themselves on the platform.
Scott Perry, founder of marketing firm Sperry Media, has made a living for nearly two decades by helping everyone from Fortune 500 companies to indie stores understand emerging platforms for their business, whether it’s been email, ad networks, Friendster, Facebook, Instagram, Twitter, and numerous other channels which have come & gone along the way. Clients have included Hasbro, Universal, Sony, Comedy Central, BBC, CBS, Fox, MTV, Nokia, Turner Networks, and nearly every single record label in America.
Perry’s first book, SNAPCHAT 101 is a Top 3 best seller on Amazon, and was most recently #1 Most Wishlisted, ahead of such luminaries as Guy Kawasaki and Ryan Holiday. SNAPCHAT 101 has even been called by Snap Inc founder Evan Spiegel, “Easy to understand and approachable.”