Episode 12: Choosing the Image Of Your Business Through Photography



As a business owner, you are in charge of how your brand is represented out in the world. No matter what your business is, whether you sell a product or provide a service, eventually you will need strong imagery to speak to your prospective clients.  When that time comes, it is important that you use imagery that is high quality, well thought out, and most importantly, creates a human dimension that connects to your target demographic(s).

In the last 15 years, technology has changed the industry of photography, the way business is done, and how images are created. Technology has made it easier than ever to create custom photography for your business. That means the planning leading up to your shoot and the team you choose to execute your creative ideas are the most important elements of the process. Come out on March 10th for a discussion about creating eye-grabbing imagery to drive your business.

Bio:

Keith Berson is a Los Angeles based lifestyle, beauty, and product photographer with a passion for music and all things photography.  An ideal collaborator, Keith’s motivation is to be sure his clients are thrilled with the results and that his creativity brings even more to the shoot than originally requested.  Keith has had the great opportunity to collaborate with many notable brands in his career such as Disney, Hasbro, Walmart, Hershey’s, San Manuel Casino, Design Catapult, and Kingii to name a few. He and his team perform with true professionalism on every shoot.  Keith believes that any day that he has a camera in his hands is in fact a great day.

keithberson.com


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