Daily Archives: May 16, 2017

Episode 20: Business, Risk and Pants-Free Mindfulness



A few years ago, most of us would have thought of “sensory deprivation” as some kind of unique torture experience. But Jim Hefner saw an opportunity for both personal, and business growth, all sans pantalon. Jim will share his experience discovering floating, and turning that discovery into creating the world’s largest sensory depravation center in Pasadena.

After a lifetime of using business to fuel his passions, Jim found himself at the center of a seismic life shift in which opportunity, fatherhood, and mindfulness coalesced. The result was Just Float, the world’s largest and most advanced float center. Since his very first float, Jim has been convinced that floating is a powerful tool for mindfulness and healing, and his journey has placed him in contact with a diverse and committed community of people who are out to prove it.

This journey has been marked by intensely stressful, risk-filled and sometimes overwhelmingly dark moments. But through a lifetime of survival, business experience, outdoor adventure, and inner exploration, Jim has found himself uniquely poised to not only revolutionize an industry, but to profoundly re-shape himself as well.

Bio:

Jim Hefner is co-founder and visionary of the world’s largest float center, Just Float, located in Pasadena, CA.  He is also a fledgling psycho-naut, serial entrepreneur, MBA, adventure athlete, husband and father, who also happens to be rabid about floating and creating the perfect float environment. Throughout his life, he’s been drawn to hobbies and experiences that require perfect commitment to the moment. Whether on a sheer rock face, a mountain bike, a wave, or in a float tank, what matters most to him is the sacred experience of flow, of absolute attention, and freedom from the noise of everyday life.

 

Twitter:  @justfloat


Episode 19: Startup Failure Is Not What You Think



This talk explores new ways of looking at failure in the World of Startups. Failure is being presented not as a possible outcome, but rather as a mile-marker that all Startups go through. Specifically it covers a concept of “unfail” or “unfailure”, where Startups try to “unfail” every element of their business on their way to success.

It also examines importance of failure, in its traditional sense, as it pertains to Startups, and analyzes reasons why failure is so common. It emphasizes how Lean Startup principals are connected with failure scenarios and lessons learned.

Bio:

Before Co-Founding Raken, Sergey served in capacities of Chief Technology Officer, Chief Information Officer and Chief Product Officer. Sergey is a serial entrepreneur co-founding multiple successful Startups focused on Small Business Marketing and eCommerce. Last Startup co-founded by Sergey was acquired by Capital One in 2014. Sergey specializes in implementation of subscription based high volume SaaS platforms, with strong emphasis on early stage product development, product marketing and customer acquisition. Specific areas of expertise include User Testing, A/B Testing, Marketing, Big Data, Video Management, eCommerce, RTB platforms and Cloud Computing.

Sergey has B.A. in Computer Science from the University of California, San Diego, M.S. in Information Technology from the University of Liverpool. Ph.D. in Information Technology Management from the School of Business and Technology, Capella University.