Episode 54: The First $250 Million – A Case Study in Branding, Failures & Self-Confidence



Over the past decade, three of Echo-Factory’s clients have achieved more than $250 million in growth. The agency’s founder and CEO, Mike Schaffer, will look at the role branding, marketing and advertising played in each company’s growth.

Intuition suggests that what works in one marketplace won’t work in another. But while all three of these companies operated in very different spaces, their success can be traced to a shared, closely-related set of decisions made by their founders and leaders. Mike’s talk will cover those decisions and how they can be applied to any company looking to achieve rapid growth.

BIO:

Mike Schaffer founded Echo-Factory in 2008. In less than two years, the company had grown into a diversified and award-winning full service agency. Today, Echo-Factory is designed to work as an in-house marketing department for clients who are ready to commit to significant, rapid growth. Echo-Factory works with a range of clients, specializing in the consumer goods, clean tech, healthcare and aerospace markets. Mike is also an organizer for Friday Coffee Meeutp, an advisor to LA CleanTech’s portfolio companies and a regular contributor to CSQ magazine on the topics of branding and marketing.

Linked In: https://www.linkedin.com/in/michael-schaffer-98518213/

Twitter: @echofactory


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