Monthly Archives: October 2018

Episode 68: Lies and Hardware Startups



If you have ambitions to create a company, but scared because someone said that hardware is hard, allow me to prove to you otherwise. Pretty much everyone funds hardware and it can be bootstrapped. There are a lot of ways to get off the ground and I am more than happy to debunk the myths. By managing expectations and translating hardware phases to stakeholders, everyone chills out and things get produced. Trust me. Here are some things that are awesome: Kickstarter, makerspaces, Arduino, robotics, rockets, CRISPR Cas9.

Bio:

Shaun Arora is an angel investor and entrepreneur who has grown NEO Tech as part owner. He’s on the board of several successful startups, and brings his experience to help hardware startups scale and be resource efficient at Make in LA. After graduating from Washington University in St. Louis, Shaun went to work as a cultural anthropologist for consumer packaged goods companies. In parallel he was active in starting several non-profits focused around mentoring. In 2005, he joined the electronics manufacturing business, NEO Tech, and worked to scale the business. As a result of his leadership, the business has grown 40X in that time and has over 3400 employees servicing the aerospace, industrial, and medical device industries. In 2015, Shaun official spun off Make in LA from the contract manufacturing business to improve learnings and outcomes for hardware startups. He remains a director at NEO Tech. At Make in LA, Shaun focuses on leveraging NEO Tech’s resources to support the startups, leveraging his portfolio for best practices, providing world class programming, and building strategic partnerships for the benefit of the startups.

@ShaunFromLA


Episode 67: From Intrapreneur to Entrepreneur



Jeff began his career at IBM. After 3 uneventful years, he moved to Google to help launch the Google Apps (now GSuite) business. After running the Education team for 4 years and growing the business to 70% market share, he transitioned to help launch the Chromebook product line and drove the go-to-market strategy.

But 6 years and 2 major launches were at Google was enough. Following this 6-year stint helping launch new businesses at Google, he joined other Xooglers to help launch Upstart the first lending platform to leverage artificial intelligence and machine learning to price credit and automate the borrowing process. He is now leading Powered by Upstart, Upstart’s new white label offering for banks.

The transition from employee to intrapreneur to entrepreneur may seem daunting – but it’s easier than you think. Come hear about Jeff’s story and the lessons you can take away from his experiences.

Bio:

Jeff joined Upstart after spending 6 years at Google. He launched and built the Google Apps for Education business, growing market share from zero to almost 70% in its first four years. Jeff spearheaded marketing efforts for Google Apps in Global 2000 accounts and led sales, business development, and go-to-market strategy for the launch of Chrome devices in the education and enterprise sectors. He spent several years in direct sales at IBM, always exceeding quota, and was a founding engineer and led UI developer at SSB Technologies. Jeff holds a BS in Computer Systems Engineering from Stanford University.
Twitter: @jkeltner


Episode 66: Ghosted



People often dream of moving on from their corporate job to start their own “thing”. This often includes the hope that they can do something better for the world then what they are doing for the corporation. We will cover the good, bad and ugh-ly of making the transition from the corporate world to making a difference through social entrepreneurship.

Bio:

Sean has been active entrepreneur in both his corporate and personnel life. After graduating from Rice University with a Master’s degree in Entrepreneurship he came to LA to start a unique journey. Since early in his career from working with Simpson’s and Butterfinger to being a professional entertainer he is always on a path less traveled.
He has worked in various start-ups including Great Domains (the original seller of .com as real estate), a Joint Venture around world’s largest ring tone retailer, to innovative roles in corporations such as VeriSign where he helped establish the first global enterprise messaging platform.

The sale of these companies has generated 10’s of millions of dollars. During this time Sean became a “dog” person. He says it just happens you don’t know when, but you know it happened.

Each year 31% of adoptable animals in the US are euthanized. He had volunteered with various animal welfare groups and saw an opportunity to bring his skills to bear in helping save more animals.

In 2015, he started My Buddy’s Place, a new software company with a very simple business model with an initial focus on rescue dogs, but a very big idea: help rescue become more efficient through an easy to use platform that helps all the people that care for these animals throughout their lives.
The company has continued to innovate and now offers a marketplace where pet parents can shop a curated selection of premium, healthy and natural brands, with 6% of their purchase going directly to a non-profit rescue or shelter of their choice. They can help save animals in need just by taking care of your own. With thousands of animals saved through the platform and the highest donation rate in the industry the goal of making a difference in lives of rescue animals and the people who love them is alive and well.

#ShopforGood, @mybuddysmarketplace (Instagram)