Category Archives: Advertising

Episode 66: Ghosted



People often dream of moving on from their corporate job to start their own “thing”. This often includes the hope that they can do something better for the world then what they are doing for the corporation. We will cover the good, bad and ugh-ly of making the transition from the corporate world to making a difference through social entrepreneurship.

Bio:

Sean has been active entrepreneur in both his corporate and personnel life. After graduating from Rice University with a Master’s degree in Entrepreneurship he came to LA to start a unique journey. Since early in his career from working with Simpson’s and Butterfinger to being a professional entertainer he is always on a path less traveled.
He has worked in various start-ups including Great Domains (the original seller of .com as real estate), a Joint Venture around world’s largest ring tone retailer, to innovative roles in corporations such as VeriSign where he helped establish the first global enterprise messaging platform.

The sale of these companies has generated 10’s of millions of dollars. During this time Sean became a “dog” person. He says it just happens you don’t know when, but you know it happened.

Each year 31% of adoptable animals in the US are euthanized. He had volunteered with various animal welfare groups and saw an opportunity to bring his skills to bear in helping save more animals.

In 2015, he started My Buddy’s Place, a new software company with a very simple business model with an initial focus on rescue dogs, but a very big idea: help rescue become more efficient through an easy to use platform that helps all the people that care for these animals throughout their lives.
The company has continued to innovate and now offers a marketplace where pet parents can shop a curated selection of premium, healthy and natural brands, with 6% of their purchase going directly to a non-profit rescue or shelter of their choice. They can help save animals in need just by taking care of your own. With thousands of animals saved through the platform and the highest donation rate in the industry the goal of making a difference in lives of rescue animals and the people who love them is alive and well.

#ShopforGood, @mybuddysmarketplace (Instagram)


Episode 59: Digital Democracy and our “Digitzenship”



People believed that new technology would increase efficiency, productivity, and human capability while generally driving down cost, waste and poverty. Politically, many hoped the success of technological development would ultimately promote the values of democracy empowering both the companies and individuals within. Unfortunately, the contrary has taken place, as the “citizens” of this digital society more accurately resemble undocumented residents with trivial influence on culture and policy. These digital dwellers are internet users at the mercy of despotic powers who exercise their control though products, services, and technologies.The data generated by digital dwellers is being taken away and sold to the highest bidder without compensating its owners. It is the despotic digital powers that pray upon the dwellers, completely stripping away their individual, political, and economic liberties. The monopolized platforms and products continue to oppress and consume the digital world by coercing the digital dwellers into apathy. Personal freedom, privacy, and value are consistently being deprived as many decisions are made in the name of us, despite us. However, there is a common theme of rebellious objection that we have seen throughout the history of societal development. In the digital society this theme is exemplified in a call for decentralization. In a decentralized digital economy, we shall only profit from our own digital assets. We shall be in complete control of our digital assets without losing any value to negotiation, time, or bias. It is imperative to recognize that we have arrived at a crucial breaking point that will either liberate or further oppress our digital freedom. We must acknowledge the esoteric threats posed by the system and its congruence with the despotic powers that control the usage and environment of technology. Fellow Digitzens, it falls upon our shoulders to uphold these rights and fight against any form of centralization or despotism that comes from any organism, living or nonliving.

Bio:

Wallace Lynch is a Serial entrepreneur, seasoned tech-media expert, startup community connector, associate professor, and economist. Founder and Chief Economist of Alpha Token, HSHub, MenuMeet, JianyueApp; Cofounder of Svinsight, SVACE. Columbia University Ph.D.

Twitter handle @AlphaToken_ATK
relevant #hastags: #blockchain, #digitzen, #creator, #content, #content economy, #youtuber, #influencer, #crypto, #cryptocurrenty, #student, #digitaldemocracy


Episode 57: Building Collaborative Intelligence



Learning to think with people who think differently than you is what collaboration is all about. Unfortunately, collaboration goes out the window when major disagreements strike. People compete with each other, making sure their position or interests are secured first. Or they avoid the conflict altogether, which only makes matters worse. These reactions can kill an otherwise excellent business idea, simply because people haven’t been trained to collaboratively disagree with one another.

Collaborative Intelligence measures the ability of a person to: (1) respectfully assert themselves; (2) remain open to new ideas, adjusting their position; (3) understanding how the other side feels and using that as an additional data point; and (4) ultimately knowing how to work with the other side toward a solution. Born from his work training, coaching, and facilitating founder-level conversations, Bryant has developed a methodology called Collaborative Disagreement™ that builds founders’ Collaborative Intelligence capacity. His work even saved one venture-backed startup from nearly exploding after a prominent co-founder decided to quit. Now, that same startup/co-founder team is back on track with an ICO offering coming this year, having recently revamped their company culture and market strategy. Increasing their Collaborative Intelligence capacity ultimately saved them.

Bio:

Bryant is Founder and CEO of Workplace Collaborations, a conflict resolution and negotiation training business located in Los Angeles, CA. Bryant partners with startups to get a bird’s eye view of the co-founder relationship as well as the company culture to quickly assess and correct problematic behaviors and organizational inefficiencies. He trains, coaches, and facilitates high-level discussions between founders, and has worked with venture-backed and early stage startups in travel, edTech, health, e-commerce, transportation, blockchain and cryptocurrency for the past three years.

Prior to this, Bryant was a Federal Mediator for the U.S. Equal Employment Opportunity Commission where he negotiated employment discrimination complaints in the $500,000 range. He remembers his first mediation that he conducted where a woman, who was alleging gender-based and national origin discrimination, cried when she got the result she was looking for. Upon seeing her reaction, Bryant knew he was hooked and had found his calling – the rest is history.

Bryant received his Master of Science in Negotiation and Conflict Resolution from Columbia University, is a certified Mediator through the New York Peace Institute, and is a first-generation Mexican-American. He speaks fluent Spanish, is a proud coffee addict, and when he’s not working, enjoys nature, road biking, and checking things off his bucket list, which includes visiting a new country every year (this year he’s going to Portugal!).

Speaker email: bryant@workplacecollaborations.com


Episode 56: From Carmen Sandiego to Vroman’s: Why I Write Fiction for less than Minimum Wage



For much of his life, Ken Goldstein was the consummate Silicon Valley insider. In the 1990s, he worked at Brøderbund Software, in charge of all things related to the Carmen Sandiego franchise of computer games. When Brøderbund was acquired by its rival in 1998, Ken moved to Disney Online where under the mentorship of Michael Eisner, his team launched Toontown and the entertainment giant’s other early forays into interactive online entertainment.

In 2006, Ken took the reins as CEO & Chairman of Shop.com, a comparison shopping marketplace with a patented single cart checkout solution backed by Bill Gates, Amazon.com, Yahoo and Oak Investment Partners. In 2010, Shop.com was acquired by Market America where the marketplace continues to thrive.

Then Ken returned to his true passion: writing. With a nod to social realism, he set out to paint the world of technology madness in authentic fiction. His first novel, This Is Rage, was published in 2013 and optioned for Broadway. His second book, Endless Encores, was published in 2015. His third book: From Nothing: A Novel of Technology, Bar Music, and Redemption, releases on June 12, 2018.

Ken will talk about his new book, his time in and out of Silicon Valley, his experience running some of the most beloved properties in online entertainment, and share some of the key school-of-hard-knocks lessons that made him both a successful tech executive, and later on a successful author. Feel free to ask him really awkward questions about what it’s like to survive in the unforgiving worlds of literature and technology. Hint: technology is way easier!

Vroman’s Bookstore will be on site with all of Ken’s books available for purchase.

About the author:

Ken Goldstein advises start-ups and established companies on brands, creative talent, e-commerce, and digital media strategy. He publishes the business blog CorporateIntel.us and is currently chairman of the board at ThriftBooks Global and Good Men Media. Previously he served as Chairman & CEO of SHOP.COM, Executive Vice President & Managing Director of Disney Online, and VP/Executive Publisher of Entertainment & Education for Broderbund Software. Ken is the author of three novels all published by The Story Plant.

About the new book:

“From Nothing: A Novel of Technology, Bar Music, and Redemption” is the story of an entrepreneur who finds himself in an awful fix and ducks into his previous life as a musician in hopes of waiting out the war. It doesn’t work. The book’s protagonist can no more escape his present than he can remake his past. What he can do is try to hold onto his values, his belief in what matters to him, and figure out how to start over again in a world that says it believes in innovation but only seems to reward the outcomes of success that are entirely unpredictable.

Victor Selo had blown up his life. A wannabe rock star turned tech savant, he’d wagered his Silicon Valley executive position on a corporate inside straight and lost. Having security escort him out of the building was the bestthing that happened to him that day. The rest left him in the hospital, broken, broke, and with no prospects.

That’s when a shadowy stranger with questionable motives came with an offer: a chance to get his life back – and better – if he simply cooperates. It would require becoming invisible for a while, but he would be hiding in the spotlight, playing guitar in a Vegas cover band. Reluctantly, Victor accepts and begins an odyssey he never could have imagined. One that involves a charismatic lead singer who owns the stage but aspires to own an Elvis wedding chapel, a mesmerizing woman who can play anything on her keyboards and can really play with Victor’s head, and two specters from his old life offering competing devil’s bargains. Suddenly, multiple futures are opening up in front of Victor – each comes with potentially catastrophic risk…


Episode 54: The First $250 Million – A Case Study in Branding, Failures & Self-Confidence



Over the past decade, three of Echo-Factory’s clients have achieved more than $250 million in growth. The agency’s founder and CEO, Mike Schaffer, will look at the role branding, marketing and advertising played in each company’s growth.

Intuition suggests that what works in one marketplace won’t work in another. But while all three of these companies operated in very different spaces, their success can be traced to a shared, closely-related set of decisions made by their founders and leaders. Mike’s talk will cover those decisions and how they can be applied to any company looking to achieve rapid growth.

BIO:

Mike Schaffer founded Echo-Factory in 2008. In less than two years, the company had grown into a diversified and award-winning full service agency. Today, Echo-Factory is designed to work as an in-house marketing department for clients who are ready to commit to significant, rapid growth. Echo-Factory works with a range of clients, specializing in the consumer goods, clean tech, healthcare and aerospace markets. Mike is also an organizer for Friday Coffee Meeutp, an advisor to LA CleanTech’s portfolio companies and a regular contributor to CSQ magazine on the topics of branding and marketing.

Linked In: https://www.linkedin.com/in/michael-schaffer-98518213/

Twitter: @echofactory