Category Archives: Design

Episode 32: Adventures in STEAM



STEAM:CODERS, a 501(c)(3) nonprofit organization, teaches underrepresented and underserved K-12 students the fundamentals of Science, Technology, Engineering, Art, and Math (STEAM). Students engage in a variety of STEAM-related classes (i.e., Coding and Robotics) and field trips that allow students to learn directly from professionals – scientists, engineers and artists – and see technology first-hand. Our goal is to unlock each student’s potential for continued learning and future success, providing them with attainable pathways to academic and career pathways. We focus on developing their logic, creative thinking and problem-solving skills. Opportunity + Imagination = Innovation.

Bio:

Raymond Ealy, Executive Director, founded STEAM:CODERS in July 2014. The organization was a spin-off from the Gamma Zeta Boule Foundation’s award-winning L.A.M.P. Mentor Program, based in Pasadena, CA. Ealy helped create the L.A.M.P. Mentor Program (L.A.M.P. – Leadership, Achievement, Management and Professionalism) in 2007, to provide soft skill training for underserved and underrepresented high school boys who wanted to attend and graduate from college. The L.A.M.P. Mentor Program students attend and have graduated from schools across the country (i.e., Harvard, UCLA, Amherst, UC Berkeley, Morehouse College, University of Michigan, Marist College, Loyola Marymount, Hampton University, American University, among many others).

STEAM;CODERS was created to address the demand for STEM (and STEAM) training for disadvantaged K-12 youth. STEAM:CODERS has served over 2500 students, since inception. Students have been introduced to the STEAM-related fields of Science, Technology, Engineering, Art and Math. The program teaches logic, critical thinking and problem solving, providing attainable pathways for academic and career success. STEAM:CODERS focuses on underserved and underrepresented students of color, who attend Title 1 schools and reside in low-income households. Access to instruction, curricula and equipment, expands their skill sets and increases their exposure to industries and careers that may not be within their vision (i.e., coding, robotics, art and design).

Ealy has over 25 years of management experience in financial services, the nonprofit and retail sectors. Past positions have included management roles with Bank of America, Countrywide Financial Services, Security Pacific Bank, and Wells Fargo Bank. Ealy currently serves on the following Boards: Innovate Pasadena, La Salle High School Board of Regents (Pasadena, CA)  and LA’s BEST Advisory Board (Los Angeles, CA). Previous board affiliations include the Pasadena Community Foundation and the Gamma Zeta Boule Foundation. He received a B.A. from Florida State University.


Episode 31: Who is this TED guy anyway? And what the heck is TEDx?



The TED tagline is “ideas worth spreading,” but if you want to be one of their speakers or lead one of their events, you need to know how to make your idea stand out from the rest. As the Executive Director of TEDxPasadena, TEDxPasadenaWomen and TEDxPasadenaSalon, and as an attendee at TEDSummit in Banff, Canada, Heather Heimerl Brunold has worked with countless TEDx speakers and curators. Join this lively, interactive conversation designed to identify ways to systematically tackle this dream, step by step.

Full:

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). In the spirit of “ideas worth spreading,” TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talk videos and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

TEDxPasadenaWomen seeks to transform the local conversation surrounding equity and access for women and girls, providing a launch pad for the cross-pollination of ideas and expertise between industries, socio-economic groups, ages, and life experiences. We believe strongly in fostering learning, inspiration and wonder — by nurturing relationships that begin though conversations at our yearly conference, but then deepen throughout the year at our monthly TEDxPasadenaSalons. We serve, engage, and empower underserved communities, regardless of gender, including women, girls, people of color, and the LGBTQ communities. Our brand collaborates with members, speakers, and community partners from all over the San Gabriel and San Fernando Valleys (and beyond) to positively impact business and community relationships, cooperative partnerships, public policy, knowledge, civic structures and political systems.

The goal of our annual conference (held this year at the Huntington Library on Saturday, September 30th) is to come together as a community of bright minds with diverse interests, to share discourse inspired by live TEDx talks that are idea-focused and cover a wide range of subjects. We hope the community gathering will foster learning, inspiration and wonder – and which will provoke conversations that matter.

Bio

Heather Heimerl Brunold has been a thought leader in education, specializing in adolescent development and family/school dynamics, for more than two decades, but after completing her doctorate in education from the University of Southern California, Heather became passionate about utilizing her talents as an educator to impact the greater community. Feeling she could positively influence her community’s approach to how we learn, Heather established Words2Action, a nonprofit organization whose mission is to engage learners, leaders and educators – through spoken word and tangible action – in a united effort to change the world, one idea at a time. Heather is by her nature a helper, healer and teacher. Her passion for learning and her love of relationship building are the reasons she enjoys serving TEDxPasadenaWomen as the Executive Director/Licensee.


Episode 29: Future of Personal AI + Pasadena as a start-up location



AI is everywhere: AI driving cars. AI replacing doctors. AI writing music. Taxing robots. AI is taking over the world. By tying our data profiles to artificial intelligence, we can breathe life into our personal information and turn them into our very own 3D avatars; avatars that depict our identical likeness and can perform tasks as our representative. ObEN is developing Personal Artificial Intelligence (PAI), a 3D digital twin avatar that looks, talks, sings and thinks uniquely like its human counterpart. ObEN is also the leading developer for Project PAI, a fully decentralized block-chain based network designed to give people trackable ownership and management rights to their intelligent data profiles, or their PAI. In this talk, you will learn more about what role Personal Artificial Intelligence will play in our future lives.

Most AI companies are based out of Silicon Valley, however, ObEN decided to make Pasadena its home. One of the most common questions ObEN gets is: “Why Pasadena? Why not Silicon Valley?” In this talk, you will find out the critical role location plays in determining if a startup can build a team, raise an initial round of financing, get off the ground, compete in the marketplace, and survive.

Bio:

Nikhil Jain is co-founder and CEO of ObEN, an artificial intelligence company based in Pasadena. Prior to ObEN, Nikhil spent five years at Kaiser Permanente after which he founded two startups, Up and Running Software and OnGreen. Nikhil has an MBA from University of Southern California and a Bachelors in Electrical Engineering. Learn more at www.jain.ai.

ObEN is an AI company that develops Personal Artificial Intelligence, a 3D digital avatar that looks, talks, sings and thinks uniquely like its human counterpart. ObEN was cofounded by Nikhil Jain and Adam Zheng in 2014 with the belief that every person in the world should have their own AI-driven virtual copy which can do things on behalf of the human for which he/she might not have the time or the capability. Nikhil and Adam started the company based on their personal experiences when their kids missed them as they were traveling on business and wished they could leave a virtual copy of themselves behind.

ObEN is based out of Idealab in Pasadena, CA. All technology is developed in-house and is patented. It currently has a team of 35+ of which almost 70% have PhDs and other advanced degrees from top schools such as Caltech, Berkeley, MIT, Princeton, USC and UCLA. ObEN has raised $13.8 million to date in Series A funding from top investors including Tencent, Softbank Korea and HTC.

List of other investors and partners can be found here: https://oben.me/press/


Episode 23: How to Future Proof your Tech Stack



Optimizing your tech stack with key products is essential for business operations and productivity. This talk will cover essential elements and tips for success:

1. Expect Google to lead on computing, storage, and network.

2. Don’t build a configuration server, instead use Google sheets.

3. Not sure who is gonna win the cloud war? Remember docker and kuberbetes.

4. Tensorflow adoption curve can help you meet your AI needs.

 

Bio:

Darian studied Computer Science at Johns Hopkins University and then served as a Marine.  While engaged in an enterprise software career over the last 17 years, he has enjoyed creative projects like building VillagetheGame.com, acting, and teaching entrepreneurship overseas.  Some of Darian’s personal interests include hang-gliding, kiteboarding, and staying active with CrossFit.


Episode 22: The Evolution of Twitter



We will take a look at how twitter has evolved over the last 11 years, from 140 Characters to a Live Streaming Platform.

Bio:

Alexa is based in Los Angeles and serves as an Account Executive to Media & Entertainment clients at Twitter. In her 5 years at the social media company, she has worked closely with​ ​many of the major movie studios and TV networks on​ ​innovative ways to market a movie or TV show on Twitter.​ ​Alexa was one of the first sales hires in Twitter’s New York office and also​ ​had the opportunity to start Twitter’s offices in Miami and Mexico City.
Prior to Twitter,​ ​Alexa earned her BA at Skidmore College in Saratoga Springs, New York. She enjoys a home-cooked meal from her Italian family and has likely been to more Phish shows than you.


Episode 21: The Roller Coaster Ride to 40 Million Monthly Users



An honest discussion of the realities of a journey of a of a 5 time successful entrepreneur whose company – Ranker – now reaches 40 million people monthly and is solidly profitable with over 60 employees. Benson will take us through his self-funded beginnings to early angel rounds (partly secured in Pasadena), and funding from “name” VCs like Lowercase, Draper, and Wavemaker, and will discuss not just the success but also the many pitfalls even an experienced entrepreneur faced.

With all his prior success, Benson still did plenty of things wrong in the process of starting Ranker and had to work with less than ideal resources to survive, and eventually thrive. Benson will discuss the challenges of the tech world where massive changes are happening year-over-year and how even disruptive businesses can find themselves quickly disrupted. He will explain how to navigate hype vs reality with investors, and the Silicon Valley investor mentality vs everywhere else, among other topics.

 

Bio:

Clark Benson is the founder and CEO of Ranker, the leading digital media company for opinion-based, crowd-sourced rankings on just about everything. Launched in 2009, Ranker is Benson’s fifth startup. Ranker creates editorial lists to vote on about virtually every topic, and the 40 million+ monthly audience’s opinions shape the rankings. Prior to Ranker, Benson’s company, eCrush, an early social network for teens, was bought by Hearst Corporation in 2006. Benson lives in the Hollywood Hills with his wife and young twins.


Episode 17: Going Global: Localizing a Localization Startup



As a copywriting and translation agency, Supertext has helped many startups go global by localizing websites, software, apps, and more. A decade after starting up in Europe, it decided to eat its own dog food – Supertext USA, Inc. launched in Silicon Valley in 2016. Kristy Sakai, CEO, talks about the challenges companies face when expanding internationally. What does it mean to have a global strategy? What should drive expansion and growth? How do you remain true to your brand or product when adapting to markets? Find out about the hard lessons learnt and why it’s still worth it.

Bio:

Kristy Sakai is CEO of Supertext USA, Inc. Born to Japanese parents, she spent her early childhood in the sunny state of California, had a few testing years in Japan before surviving adolescence in England. After graduating from the London School of Economics with a BSc in Management, she moved to Berlin. There, she honed her entrepreneurial skills as a freelance copywriter and translator, subsequently joining ADAPT, a copywriting & design agency for international markets. As Head of English and East Asian Languages, she was key to establishing the agency in the advertising industry through marketing, account management and project management. 10 years later, she joined Supertext in Zurich in its early startup stage. Founded as the first web-based copywriting service, Supertext shook up the industry with the digitalization and automation of workflows way back when projects were still being managed by email. Today, it offers copywriting, translating, localizing, editing and proofreading services in more than 30 languages for all industries. Kristy is now back full circle in Los Angeles to head up Supertext’s US expansion. Wherever she is, she remains true to her mission: to rid the world of bad copy. Because she believes the pen is mightier than the sword.

 

Twitter: @kristysakai

Email: kristy@supertext.com


Episode 14: Why Good UX Design is Smart Business



Erik Wingren and Petra Wennberg Cesario, partners and co-founders of Interactivism, will present and discuss the value of user-centered design, focusing on critical questions:

-What is real UX?

-How does UX fit into the development process?

-Why is it critical to engage design early on, and how do you do that?

-How do UX designers understand the user?

-How does UX increase engineering output?

-How does UX attract and retain users?

– What is the ROI of embracing the UX design process?

Bios:

Erik Wingren brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process. With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design. Before founding Interactivism in 2012, Erik worked with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science. As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

Petra Wennberg Cesario is a Visual / UX Designer with over 15+ years of experience designing effective brands and digital products for Startups to Fortune 500 companies. Born in Sweden, studying communication design at Art Center College of Design (Europe) in Switzerland, then completing her BA in Graphic Design at Art Center College of Design in Pasadena. Petra is the co-founder of the North East LA based UX Meetup NELAUX that focuses in fostering a thriving community of designer and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, and organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.