Category Archives: Marketing

Episode 32: Adventures in STEAM



STEAM:CODERS, a 501(c)(3) nonprofit organization, teaches underrepresented and underserved K-12 students the fundamentals of Science, Technology, Engineering, Art, and Math (STEAM). Students engage in a variety of STEAM-related classes (i.e., Coding and Robotics) and field trips that allow students to learn directly from professionals – scientists, engineers and artists – and see technology first-hand. Our goal is to unlock each student’s potential for continued learning and future success, providing them with attainable pathways to academic and career pathways. We focus on developing their logic, creative thinking and problem-solving skills. Opportunity + Imagination = Innovation.

Bio:

Raymond Ealy, Executive Director, founded STEAM:CODERS in July 2014. The organization was a spin-off from the Gamma Zeta Boule Foundation’s award-winning L.A.M.P. Mentor Program, based in Pasadena, CA. Ealy helped create the L.A.M.P. Mentor Program (L.A.M.P. – Leadership, Achievement, Management and Professionalism) in 2007, to provide soft skill training for underserved and underrepresented high school boys who wanted to attend and graduate from college. The L.A.M.P. Mentor Program students attend and have graduated from schools across the country (i.e., Harvard, UCLA, Amherst, UC Berkeley, Morehouse College, University of Michigan, Marist College, Loyola Marymount, Hampton University, American University, among many others).

STEAM;CODERS was created to address the demand for STEM (and STEAM) training for disadvantaged K-12 youth. STEAM:CODERS has served over 2500 students, since inception. Students have been introduced to the STEAM-related fields of Science, Technology, Engineering, Art and Math. The program teaches logic, critical thinking and problem solving, providing attainable pathways for academic and career success. STEAM:CODERS focuses on underserved and underrepresented students of color, who attend Title 1 schools and reside in low-income households. Access to instruction, curricula and equipment, expands their skill sets and increases their exposure to industries and careers that may not be within their vision (i.e., coding, robotics, art and design).

Ealy has over 25 years of management experience in financial services, the nonprofit and retail sectors. Past positions have included management roles with Bank of America, Countrywide Financial Services, Security Pacific Bank, and Wells Fargo Bank. Ealy currently serves on the following Boards: Innovate Pasadena, La Salle High School Board of Regents (Pasadena, CA)  and LA’s BEST Advisory Board (Los Angeles, CA). Previous board affiliations include the Pasadena Community Foundation and the Gamma Zeta Boule Foundation. He received a B.A. from Florida State University.


Episode 31: Who is this TED guy anyway? And what the heck is TEDx?



The TED tagline is “ideas worth spreading,” but if you want to be one of their speakers or lead one of their events, you need to know how to make your idea stand out from the rest. As the Executive Director of TEDxPasadena, TEDxPasadenaWomen and TEDxPasadenaSalon, and as an attendee at TEDSummit in Banff, Canada, Heather Heimerl Brunold has worked with countless TEDx speakers and curators. Join this lively, interactive conversation designed to identify ways to systematically tackle this dream, step by step.

Full:

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). In the spirit of “ideas worth spreading,” TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talk videos and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

TEDxPasadenaWomen seeks to transform the local conversation surrounding equity and access for women and girls, providing a launch pad for the cross-pollination of ideas and expertise between industries, socio-economic groups, ages, and life experiences. We believe strongly in fostering learning, inspiration and wonder — by nurturing relationships that begin though conversations at our yearly conference, but then deepen throughout the year at our monthly TEDxPasadenaSalons. We serve, engage, and empower underserved communities, regardless of gender, including women, girls, people of color, and the LGBTQ communities. Our brand collaborates with members, speakers, and community partners from all over the San Gabriel and San Fernando Valleys (and beyond) to positively impact business and community relationships, cooperative partnerships, public policy, knowledge, civic structures and political systems.

The goal of our annual conference (held this year at the Huntington Library on Saturday, September 30th) is to come together as a community of bright minds with diverse interests, to share discourse inspired by live TEDx talks that are idea-focused and cover a wide range of subjects. We hope the community gathering will foster learning, inspiration and wonder – and which will provoke conversations that matter.

Bio

Heather Heimerl Brunold has been a thought leader in education, specializing in adolescent development and family/school dynamics, for more than two decades, but after completing her doctorate in education from the University of Southern California, Heather became passionate about utilizing her talents as an educator to impact the greater community. Feeling she could positively influence her community’s approach to how we learn, Heather established Words2Action, a nonprofit organization whose mission is to engage learners, leaders and educators – through spoken word and tangible action – in a united effort to change the world, one idea at a time. Heather is by her nature a helper, healer and teacher. Her passion for learning and her love of relationship building are the reasons she enjoys serving TEDxPasadenaWomen as the Executive Director/Licensee.


Episode 29: Future of Personal AI + Pasadena as a start-up location



AI is everywhere: AI driving cars. AI replacing doctors. AI writing music. Taxing robots. AI is taking over the world. By tying our data profiles to artificial intelligence, we can breathe life into our personal information and turn them into our very own 3D avatars; avatars that depict our identical likeness and can perform tasks as our representative. ObEN is developing Personal Artificial Intelligence (PAI), a 3D digital twin avatar that looks, talks, sings and thinks uniquely like its human counterpart. ObEN is also the leading developer for Project PAI, a fully decentralized block-chain based network designed to give people trackable ownership and management rights to their intelligent data profiles, or their PAI. In this talk, you will learn more about what role Personal Artificial Intelligence will play in our future lives.

Most AI companies are based out of Silicon Valley, however, ObEN decided to make Pasadena its home. One of the most common questions ObEN gets is: “Why Pasadena? Why not Silicon Valley?” In this talk, you will find out the critical role location plays in determining if a startup can build a team, raise an initial round of financing, get off the ground, compete in the marketplace, and survive.

Bio:

Nikhil Jain is co-founder and CEO of ObEN, an artificial intelligence company based in Pasadena. Prior to ObEN, Nikhil spent five years at Kaiser Permanente after which he founded two startups, Up and Running Software and OnGreen. Nikhil has an MBA from University of Southern California and a Bachelors in Electrical Engineering. Learn more at www.jain.ai.

ObEN is an AI company that develops Personal Artificial Intelligence, a 3D digital avatar that looks, talks, sings and thinks uniquely like its human counterpart. ObEN was cofounded by Nikhil Jain and Adam Zheng in 2014 with the belief that every person in the world should have their own AI-driven virtual copy which can do things on behalf of the human for which he/she might not have the time or the capability. Nikhil and Adam started the company based on their personal experiences when their kids missed them as they were traveling on business and wished they could leave a virtual copy of themselves behind.

ObEN is based out of Idealab in Pasadena, CA. All technology is developed in-house and is patented. It currently has a team of 35+ of which almost 70% have PhDs and other advanced degrees from top schools such as Caltech, Berkeley, MIT, Princeton, USC and UCLA. ObEN has raised $13.8 million to date in Series A funding from top investors including Tencent, Softbank Korea and HTC.

List of other investors and partners can be found here: https://oben.me/press/


Episode 28: William Hung from American Idol fame: From Obscurity to Prosperity



Are you looking to make your own unique impact in the world? How do you find your unique identity? If you want to improve sales and be more successful with your business, then you are in for a treat! William’s presentation will show how you can:

– Break their mental barriers to success
– Build your business by following your true passion
– Embrace your identity and stop worrying about the perceptions of people around you

Bio:

From his experience working in the entertainment industry and overcoming rejection, William Hung learned the importance of perseverance to make dreams become reality. After American Idol, he appeared on Extra, Ellen, Jay Leno, Jimmy Kimmel Live, to name a few. He also recorded 3 albums for KOCH records and his first album, “Inspiration”, was the #1 independent album on Billboards! Also, he appeared on numerous commercials, including AT & T, AskJeeves.com, and Jack in the Box. His fans celebrate the impact he has on their lives.He now hopes to help YOU maximize your potential and wants YOU to achieve YOUR dreams as an inspirational speaker. Audiences include business groups, associations, and conferences.

 

Twitter handle: @wh53

Speaker email: info@williamhung.net


Episode 27: Chick-Fil-A: “How I became the owner of an $8m business with only $10k to start”



Adaobi shares her story of she became the Owner/Operator of the Chick-fil-A in Pasadena. She was 1 of 30,000 applicants, and had only $10,000 to start… but she managed to build a successful branch through an effective culture that lead to the acquisition – and retention – of great talent.

Bio:

Adaobi was born in Nigeria and was introduced to Chick-fil-A in 2004 when she started working at the Chino Hills location. She quickly rose into leadership positions and began to pursue Chick-fil-A as a life-long career. After receiving her Business Management degree from California Baptist University, she moved to Atlanta, Georgia to work at the Chick-fil-A home office. This led to her involvement in the opening of more than 100 new Restaurants nationwide. Adaobi’s ultimate goal was to become a Chick-fil-A Operator in California and that dream came to fruition in 2014 when she was selected to be the Owner/Operator of the Pasadena location.


Episode 22: The Evolution of Twitter



We will take a look at how twitter has evolved over the last 11 years, from 140 Characters to a Live Streaming Platform.

Bio:

Alexa is based in Los Angeles and serves as an Account Executive to Media & Entertainment clients at Twitter. In her 5 years at the social media company, she has worked closely with​ ​many of the major movie studios and TV networks on​ ​innovative ways to market a movie or TV show on Twitter.​ ​Alexa was one of the first sales hires in Twitter’s New York office and also​ ​had the opportunity to start Twitter’s offices in Miami and Mexico City.
Prior to Twitter,​ ​Alexa earned her BA at Skidmore College in Saratoga Springs, New York. She enjoys a home-cooked meal from her Italian family and has likely been to more Phish shows than you.


Episode 21: The Roller Coaster Ride to 40 Million Monthly Users



An honest discussion of the realities of a journey of a of a 5 time successful entrepreneur whose company – Ranker – now reaches 40 million people monthly and is solidly profitable with over 60 employees. Benson will take us through his self-funded beginnings to early angel rounds (partly secured in Pasadena), and funding from “name” VCs like Lowercase, Draper, and Wavemaker, and will discuss not just the success but also the many pitfalls even an experienced entrepreneur faced.

With all his prior success, Benson still did plenty of things wrong in the process of starting Ranker and had to work with less than ideal resources to survive, and eventually thrive. Benson will discuss the challenges of the tech world where massive changes are happening year-over-year and how even disruptive businesses can find themselves quickly disrupted. He will explain how to navigate hype vs reality with investors, and the Silicon Valley investor mentality vs everywhere else, among other topics.

 

Bio:

Clark Benson is the founder and CEO of Ranker, the leading digital media company for opinion-based, crowd-sourced rankings on just about everything. Launched in 2009, Ranker is Benson’s fifth startup. Ranker creates editorial lists to vote on about virtually every topic, and the 40 million+ monthly audience’s opinions shape the rankings. Prior to Ranker, Benson’s company, eCrush, an early social network for teens, was bought by Hearst Corporation in 2006. Benson lives in the Hollywood Hills with his wife and young twins.


Episode 20: Business, Risk and Pants-Free Mindfulness



A few years ago, most of us would have thought of “sensory deprivation” as some kind of unique torture experience. But Jim Hefner saw an opportunity for both personal, and business growth, all sans pantalon. Jim will share his experience discovering floating, and turning that discovery into creating the world’s largest sensory depravation center in Pasadena.

After a lifetime of using business to fuel his passions, Jim found himself at the center of a seismic life shift in which opportunity, fatherhood, and mindfulness coalesced. The result was Just Float, the world’s largest and most advanced float center. Since his very first float, Jim has been convinced that floating is a powerful tool for mindfulness and healing, and his journey has placed him in contact with a diverse and committed community of people who are out to prove it.

This journey has been marked by intensely stressful, risk-filled and sometimes overwhelmingly dark moments. But through a lifetime of survival, business experience, outdoor adventure, and inner exploration, Jim has found himself uniquely poised to not only revolutionize an industry, but to profoundly re-shape himself as well.

Bio:

Jim Hefner is co-founder and visionary of the world’s largest float center, Just Float, located in Pasadena, CA.  He is also a fledgling psycho-naut, serial entrepreneur, MBA, adventure athlete, husband and father, who also happens to be rabid about floating and creating the perfect float environment. Throughout his life, he’s been drawn to hobbies and experiences that require perfect commitment to the moment. Whether on a sheer rock face, a mountain bike, a wave, or in a float tank, what matters most to him is the sacred experience of flow, of absolute attention, and freedom from the noise of everyday life.

 

Twitter:  @justfloat


Episode18: Doing Business in the Face of Growing Uncertainty



Our technology, business models, geo-politics and a not too distant inter-planetary (inter-reality) life are all growing in complexity and uncertainty. The age old profit-wage correlation is one of the many lagging indicators that most of our ways of economically and socially operating no longer hold as they did. Volatility creeps up in most facets of our lives at whiplash pace. And there’s no going back. In this talk we will cover what we think are the require tools to thrive in uncertainty and what we think is a new form of worldwide literacy that must be developed: Computational Literacy.

Computational Literacy is a new set of skills that combines data science, algorithmic thinking, AI/Machine Learning enhanced pattern recognition and probability assessments. The ingredients are all there for every person on earth to become literate in a computational perception. The complexity of data sets and the relationships between time, people, resources and economics have grown beyond any Newtonian model of the world or our most basic sensory apparatus. That is, no single human using only their common 5 senses and little elbow grease has the capacity to assess many important decisions on a daily basis – everyone, and especially businesses, need to develop a new literacy that unlocks much larger data sets and much more robust probability assessments of possible outcomes.

This talk will cover the functional definition of Computational Literacy, make a case for its relevance through examples and showcase the already available tools and devices to make anyone, particularly a business person, fully computer literate. There will be live interactive examples using real world phenomena and real world data.

Bio:

Russ is a co-founder of Case Zero (case0.com), a machine-learning data platform that automates market and product development for startups and SMB companies. He is a 17 year veteran of consumer internet and large scale data intelligence platforms. He has started several companies. He has been part of a successful IPO as well as a handful of private acquisitions. He has led several large distributed technical, product and marketing teams.

– Currently a mentor for TechStars Austin, providing strategic guidance to start-ups and TechStars managing director

– Serving as advisor and technical strategist for Thisway Global and Smarter Sorting Inc.

– In 2013, Russell and his wife founded Acton Academy Venice Beach,  a k-12 alternative education school focused learner driven education

– Named “Top 100 IT Executive” by ComputerWorld Magazine for his work at TrueCar.com where he led the creation of and managed the team and tech for the world’s largest, most sophisticated automotive industry data platform

– Deep relationships with executives at Facebook, Experian, Neustar, Hortonworks, Wolfram Research and many other large data and media firms

– Has given several talks at conferences like LeadsCon, Hadoop World and Semantic Web World as a recognized expert in large scale data platforms

– Past presentation videos: Data is the Only Marketplace  |  Behind The TrueCar Data Platform

– 2016 included talks at Google HQ and Hadoop World Business Track

– Has held business, technical, product management and BI leadership positions at Wolfram|Alpha, TrueCar, IAC/Citysearch, Business.com Grind Networks and several large internet content companies. He has a track record of intense business intelligence driven decision drive by the enthusiasm of an entrepreneur and the patience of an investor

– Previous strategy and execution engagements include Hachette Filipacchi Media, Alpha Media Group, Vizio, DrPhil.com, Carney Inc, Sony DADC and more

– In late 2015 Russell Retired from TrueCar and launched a successful visual and fine arts career. In his first year he held 3 exhibitions, wrote a book, sold 74 paintings and continues to produce art on a daily basis. His upcoming work will be seen in Portland, OR in association with Vertigo Productions in April 2017. His art and philosophy can be found at www.worksonbecoming.com . Additional writing and essays on technology and culture can be found at www.socialmode.com  (a bit of an older blog)

Russell has run all aspects of a media and awareness strategy and execution – both as a first party operator and as a third party consultant. Additionally he has helped create several large scale search engines, social media platforms and analytics platforms currently in use by hundreds of millions of people.

Twitter: @un1crom


Episode 17: Going Global: Localizing a Localization Startup



As a copywriting and translation agency, Supertext has helped many startups go global by localizing websites, software, apps, and more. A decade after starting up in Europe, it decided to eat its own dog food – Supertext USA, Inc. launched in Silicon Valley in 2016. Kristy Sakai, CEO, talks about the challenges companies face when expanding internationally. What does it mean to have a global strategy? What should drive expansion and growth? How do you remain true to your brand or product when adapting to markets? Find out about the hard lessons learnt and why it’s still worth it.

Bio:

Kristy Sakai is CEO of Supertext USA, Inc. Born to Japanese parents, she spent her early childhood in the sunny state of California, had a few testing years in Japan before surviving adolescence in England. After graduating from the London School of Economics with a BSc in Management, she moved to Berlin. There, she honed her entrepreneurial skills as a freelance copywriter and translator, subsequently joining ADAPT, a copywriting & design agency for international markets. As Head of English and East Asian Languages, she was key to establishing the agency in the advertising industry through marketing, account management and project management. 10 years later, she joined Supertext in Zurich in its early startup stage. Founded as the first web-based copywriting service, Supertext shook up the industry with the digitalization and automation of workflows way back when projects were still being managed by email. Today, it offers copywriting, translating, localizing, editing and proofreading services in more than 30 languages for all industries. Kristy is now back full circle in Los Angeles to head up Supertext’s US expansion. Wherever she is, she remains true to her mission: to rid the world of bad copy. Because she believes the pen is mightier than the sword.

 

Twitter: @kristysakai

Email: kristy@supertext.com