Category Archives: Marketing

Episode 68: Lies and Hardware Startups



If you have ambitions to create a company, but scared because someone said that hardware is hard, allow me to prove to you otherwise. Pretty much everyone funds hardware and it can be bootstrapped. There are a lot of ways to get off the ground and I am more than happy to debunk the myths. By managing expectations and translating hardware phases to stakeholders, everyone chills out and things get produced. Trust me. Here are some things that are awesome: Kickstarter, makerspaces, Arduino, robotics, rockets, CRISPR Cas9.

Bio:

Shaun Arora is an angel investor and entrepreneur who has grown NEO Tech as part owner. He’s on the board of several successful startups, and brings his experience to help hardware startups scale and be resource efficient at Make in LA. After graduating from Washington University in St. Louis, Shaun went to work as a cultural anthropologist for consumer packaged goods companies. In parallel he was active in starting several non-profits focused around mentoring. In 2005, he joined the electronics manufacturing business, NEO Tech, and worked to scale the business. As a result of his leadership, the business has grown 40X in that time and has over 3400 employees servicing the aerospace, industrial, and medical device industries. In 2015, Shaun official spun off Make in LA from the contract manufacturing business to improve learnings and outcomes for hardware startups. He remains a director at NEO Tech. At Make in LA, Shaun focuses on leveraging NEO Tech’s resources to support the startups, leveraging his portfolio for best practices, providing world class programming, and building strategic partnerships for the benefit of the startups.

@ShaunFromLA


Episode 67: From Intrapreneur to Entrepreneur



Jeff began his career at IBM. After 3 uneventful years, he moved to Google to help launch the Google Apps (now GSuite) business. After running the Education team for 4 years and growing the business to 70% market share, he transitioned to help launch the Chromebook product line and drove the go-to-market strategy.

But 6 years and 2 major launches were at Google was enough. Following this 6-year stint helping launch new businesses at Google, he joined other Xooglers to help launch Upstart the first lending platform to leverage artificial intelligence and machine learning to price credit and automate the borrowing process. He is now leading Powered by Upstart, Upstart’s new white label offering for banks.

The transition from employee to intrapreneur to entrepreneur may seem daunting – but it’s easier than you think. Come hear about Jeff’s story and the lessons you can take away from his experiences.

Bio:

Jeff joined Upstart after spending 6 years at Google. He launched and built the Google Apps for Education business, growing market share from zero to almost 70% in its first four years. Jeff spearheaded marketing efforts for Google Apps in Global 2000 accounts and led sales, business development, and go-to-market strategy for the launch of Chrome devices in the education and enterprise sectors. He spent several years in direct sales at IBM, always exceeding quota, and was a founding engineer and led UI developer at SSB Technologies. Jeff holds a BS in Computer Systems Engineering from Stanford University.
Twitter: @jkeltner


Episode 66: Ghosted



People often dream of moving on from their corporate job to start their own “thing”. This often includes the hope that they can do something better for the world then what they are doing for the corporation. We will cover the good, bad and ugh-ly of making the transition from the corporate world to making a difference through social entrepreneurship.

Bio:

Sean has been active entrepreneur in both his corporate and personnel life. After graduating from Rice University with a Master’s degree in Entrepreneurship he came to LA to start a unique journey. Since early in his career from working with Simpson’s and Butterfinger to being a professional entertainer he is always on a path less traveled.
He has worked in various start-ups including Great Domains (the original seller of .com as real estate), a Joint Venture around world’s largest ring tone retailer, to innovative roles in corporations such as VeriSign where he helped establish the first global enterprise messaging platform.

The sale of these companies has generated 10’s of millions of dollars. During this time Sean became a “dog” person. He says it just happens you don’t know when, but you know it happened.

Each year 31% of adoptable animals in the US are euthanized. He had volunteered with various animal welfare groups and saw an opportunity to bring his skills to bear in helping save more animals.

In 2015, he started My Buddy’s Place, a new software company with a very simple business model with an initial focus on rescue dogs, but a very big idea: help rescue become more efficient through an easy to use platform that helps all the people that care for these animals throughout their lives.
The company has continued to innovate and now offers a marketplace where pet parents can shop a curated selection of premium, healthy and natural brands, with 6% of their purchase going directly to a non-profit rescue or shelter of their choice. They can help save animals in need just by taking care of your own. With thousands of animals saved through the platform and the highest donation rate in the industry the goal of making a difference in lives of rescue animals and the people who love them is alive and well.

#ShopforGood, @mybuddysmarketplace (Instagram)


Episode 63: Third Wave: The Future of Work, Engagement, Well-Being & Happiness



The research is clear—positive environments are performance enhancers. They are characterized by higher productivity, less turnover and more resilient cultures. Organizations with happy employees outperform the competition by as much as 202% . Happy and engaged employees are committed and passionate about the work they do, resulting in higher performance and lower turnover rates. Leaders who know how to cultivate positive emotion tap into an endless well of psychological capital – hope, optimism, confidence, resilience and belief – that has the power to keep people and teams innovating, creating value and more successful even in tough times. Attend and learn the real, tangible and actionable steps to building a better workplace culture, using a proven method for culture change.

Bio:

Devin C. Hughes is a highly sought after speaker, author (17 books), and mindfulness muse who speaks to a variety of leaders, groups, organizations, and teams who have a desire to break down enterprise-wide cultural barriers, improve personal/organizational performance and enhance communication through greater self awareness and understanding of one another. His approach draws from the science of positive psychology, positive organizational research, appreciative inquiry, neuroscience, mindset and mindfulness. He grew up in Washington DC, played college basketball and now lives in San Diego with his wife, 4 daughters and two dogs.


Social Entrepreneurism – Give2Grow



Charles Antis, Founder and CEO of Antis Roofing, is fueled by a desire to be not just an expert in his field of roofing and waterproofing, but to be a leader in his community that models how to use success, resources, time and influence to change the world – in his case, one roof at a time. Charles will share his story from the beginning, when every piece of business was necessary to pay the bills and support his own young family. He met a mother and her seven children, living in a mildew and mold infested home, desperate for a roof repair with no ability to pay. That was the start of a life-long practice – to give back first.

How can leaders and their organizations assess their ability to give back to their communities? To build a culture that cares within their own organization?

What is the right balance between running the business, integrating cause marketing, and maintaining a strong, respected brand?
How can contributions powerfully impact the community in which we do business?

Are leaders being called to integrate corporate social responsibility into their organizations?

What are the opportunities and risks with CSR?

Bio:

Charles Antis, Founder and CEO of Antis Roofing & Waterproofing, is a highly-respected and widely known roofing expert, entrepreneur and humanitarian. He began his career as a roofing professional in 1984 and has become an emerging thought leader in Southern California who inspires others with his innovative “Give to Grow” approach to Corporate Social Responsibility (CSR). As the central tenet to Charles’s business philosophy, the “Give to Grow” philosophy ensures that the company, its employees and the entire community thrives together.

As a community-oriented business leader and roofing industry expert, Charles serves on the Board of the National Roofing Contractors Association (NRCA). He is also a member of The Roofing Alliance for Progress and serves within the Roofing Technology Think Tank (RT3). Additionally, he serves on the Board of Directors for Orange County Habitat for Humanity (Habitat OC), through which Antis Roofing & Waterproofing has donated every roof installation of every home built by Habitat OC since 2009. Charles also serves the following organizations, where his passion and experience inspire others into “doing well by doing good.”
• Ronald McDonald House Orange County (Board of Directors)
• California State University Fullerton Center for Leadership (Board of Directors)
• Integrity Wealth Management (External Advisory Committee)
• Association for Corporate Growth (Corporate Leaders Experience Advisory Group)
• OneOC (External Advisory Board)

Charles has been honored with prestigious awards over the years and was recently presented with the 2018 Irvine Chamber Business of the Year award. In 2017 he received the US Chamber of Commerce Foundation Corporate Citizen Award, Small and Mid-Size Business; the National Philanthropy Day Honoree, Outstanding Corporation or Business, Mid-Size; the Civic 50 Orange County Honoree; CACM Vision Award for Corporate Social Responsility; and received the top honor with the CNA Insurance/National Roofing Contractors Association (CAN/NRCA) Community Involvement Award.

As a proponent of multi-tenant housing ownership education, Charles served for more than 20 years on the Education Committee of the Community Associations Institute (CAI), teaching maintenance responsibilities to board members and community managers. He is a former 20-year member of Vistage 390. He attended Brigham Young University and lives with his wife and children in Irvine, California.


Episode 59: Digital Democracy and our “Digitzenship”



People believed that new technology would increase efficiency, productivity, and human capability while generally driving down cost, waste and poverty. Politically, many hoped the success of technological development would ultimately promote the values of democracy empowering both the companies and individuals within. Unfortunately, the contrary has taken place, as the “citizens” of this digital society more accurately resemble undocumented residents with trivial influence on culture and policy. These digital dwellers are internet users at the mercy of despotic powers who exercise their control though products, services, and technologies.The data generated by digital dwellers is being taken away and sold to the highest bidder without compensating its owners. It is the despotic digital powers that pray upon the dwellers, completely stripping away their individual, political, and economic liberties. The monopolized platforms and products continue to oppress and consume the digital world by coercing the digital dwellers into apathy. Personal freedom, privacy, and value are consistently being deprived as many decisions are made in the name of us, despite us. However, there is a common theme of rebellious objection that we have seen throughout the history of societal development. In the digital society this theme is exemplified in a call for decentralization. In a decentralized digital economy, we shall only profit from our own digital assets. We shall be in complete control of our digital assets without losing any value to negotiation, time, or bias. It is imperative to recognize that we have arrived at a crucial breaking point that will either liberate or further oppress our digital freedom. We must acknowledge the esoteric threats posed by the system and its congruence with the despotic powers that control the usage and environment of technology. Fellow Digitzens, it falls upon our shoulders to uphold these rights and fight against any form of centralization or despotism that comes from any organism, living or nonliving.

Bio:

Wallace Lynch is a Serial entrepreneur, seasoned tech-media expert, startup community connector, associate professor, and economist. Founder and Chief Economist of Alpha Token, HSHub, MenuMeet, JianyueApp; Cofounder of Svinsight, SVACE. Columbia University Ph.D.

Twitter handle @AlphaToken_ATK
relevant #hastags: #blockchain, #digitzen, #creator, #content, #content economy, #youtuber, #influencer, #crypto, #cryptocurrenty, #student, #digitaldemocracy


Episode 57: Building Collaborative Intelligence



Learning to think with people who think differently than you is what collaboration is all about. Unfortunately, collaboration goes out the window when major disagreements strike. People compete with each other, making sure their position or interests are secured first. Or they avoid the conflict altogether, which only makes matters worse. These reactions can kill an otherwise excellent business idea, simply because people haven’t been trained to collaboratively disagree with one another.

Collaborative Intelligence measures the ability of a person to: (1) respectfully assert themselves; (2) remain open to new ideas, adjusting their position; (3) understanding how the other side feels and using that as an additional data point; and (4) ultimately knowing how to work with the other side toward a solution. Born from his work training, coaching, and facilitating founder-level conversations, Bryant has developed a methodology called Collaborative Disagreement™ that builds founders’ Collaborative Intelligence capacity. His work even saved one venture-backed startup from nearly exploding after a prominent co-founder decided to quit. Now, that same startup/co-founder team is back on track with an ICO offering coming this year, having recently revamped their company culture and market strategy. Increasing their Collaborative Intelligence capacity ultimately saved them.

Bio:

Bryant is Founder and CEO of Workplace Collaborations, a conflict resolution and negotiation training business located in Los Angeles, CA. Bryant partners with startups to get a bird’s eye view of the co-founder relationship as well as the company culture to quickly assess and correct problematic behaviors and organizational inefficiencies. He trains, coaches, and facilitates high-level discussions between founders, and has worked with venture-backed and early stage startups in travel, edTech, health, e-commerce, transportation, blockchain and cryptocurrency for the past three years.

Prior to this, Bryant was a Federal Mediator for the U.S. Equal Employment Opportunity Commission where he negotiated employment discrimination complaints in the $500,000 range. He remembers his first mediation that he conducted where a woman, who was alleging gender-based and national origin discrimination, cried when she got the result she was looking for. Upon seeing her reaction, Bryant knew he was hooked and had found his calling – the rest is history.

Bryant received his Master of Science in Negotiation and Conflict Resolution from Columbia University, is a certified Mediator through the New York Peace Institute, and is a first-generation Mexican-American. He speaks fluent Spanish, is a proud coffee addict, and when he’s not working, enjoys nature, road biking, and checking things off his bucket list, which includes visiting a new country every year (this year he’s going to Portugal!).

Speaker email: bryant@workplacecollaborations.com


Episode 56: From Carmen Sandiego to Vroman’s: Why I Write Fiction for less than Minimum Wage



For much of his life, Ken Goldstein was the consummate Silicon Valley insider. In the 1990s, he worked at Brøderbund Software, in charge of all things related to the Carmen Sandiego franchise of computer games. When Brøderbund was acquired by its rival in 1998, Ken moved to Disney Online where under the mentorship of Michael Eisner, his team launched Toontown and the entertainment giant’s other early forays into interactive online entertainment.

In 2006, Ken took the reins as CEO & Chairman of Shop.com, a comparison shopping marketplace with a patented single cart checkout solution backed by Bill Gates, Amazon.com, Yahoo and Oak Investment Partners. In 2010, Shop.com was acquired by Market America where the marketplace continues to thrive.

Then Ken returned to his true passion: writing. With a nod to social realism, he set out to paint the world of technology madness in authentic fiction. His first novel, This Is Rage, was published in 2013 and optioned for Broadway. His second book, Endless Encores, was published in 2015. His third book: From Nothing: A Novel of Technology, Bar Music, and Redemption, releases on June 12, 2018.

Ken will talk about his new book, his time in and out of Silicon Valley, his experience running some of the most beloved properties in online entertainment, and share some of the key school-of-hard-knocks lessons that made him both a successful tech executive, and later on a successful author. Feel free to ask him really awkward questions about what it’s like to survive in the unforgiving worlds of literature and technology. Hint: technology is way easier!

Vroman’s Bookstore will be on site with all of Ken’s books available for purchase.

About the author:

Ken Goldstein advises start-ups and established companies on brands, creative talent, e-commerce, and digital media strategy. He publishes the business blog CorporateIntel.us and is currently chairman of the board at ThriftBooks Global and Good Men Media. Previously he served as Chairman & CEO of SHOP.COM, Executive Vice President & Managing Director of Disney Online, and VP/Executive Publisher of Entertainment & Education for Broderbund Software. Ken is the author of three novels all published by The Story Plant.

About the new book:

“From Nothing: A Novel of Technology, Bar Music, and Redemption” is the story of an entrepreneur who finds himself in an awful fix and ducks into his previous life as a musician in hopes of waiting out the war. It doesn’t work. The book’s protagonist can no more escape his present than he can remake his past. What he can do is try to hold onto his values, his belief in what matters to him, and figure out how to start over again in a world that says it believes in innovation but only seems to reward the outcomes of success that are entirely unpredictable.

Victor Selo had blown up his life. A wannabe rock star turned tech savant, he’d wagered his Silicon Valley executive position on a corporate inside straight and lost. Having security escort him out of the building was the bestthing that happened to him that day. The rest left him in the hospital, broken, broke, and with no prospects.

That’s when a shadowy stranger with questionable motives came with an offer: a chance to get his life back – and better – if he simply cooperates. It would require becoming invisible for a while, but he would be hiding in the spotlight, playing guitar in a Vegas cover band. Reluctantly, Victor accepts and begins an odyssey he never could have imagined. One that involves a charismatic lead singer who owns the stage but aspires to own an Elvis wedding chapel, a mesmerizing woman who can play anything on her keyboards and can really play with Victor’s head, and two specters from his old life offering competing devil’s bargains. Suddenly, multiple futures are opening up in front of Victor – each comes with potentially catastrophic risk…


Episode 54: The First $250 Million – A Case Study in Branding, Failures & Self-Confidence



Over the past decade, three of Echo-Factory’s clients have achieved more than $250 million in growth. The agency’s founder and CEO, Mike Schaffer, will look at the role branding, marketing and advertising played in each company’s growth.

Intuition suggests that what works in one marketplace won’t work in another. But while all three of these companies operated in very different spaces, their success can be traced to a shared, closely-related set of decisions made by their founders and leaders. Mike’s talk will cover those decisions and how they can be applied to any company looking to achieve rapid growth.

BIO:

Mike Schaffer founded Echo-Factory in 2008. In less than two years, the company had grown into a diversified and award-winning full service agency. Today, Echo-Factory is designed to work as an in-house marketing department for clients who are ready to commit to significant, rapid growth. Echo-Factory works with a range of clients, specializing in the consumer goods, clean tech, healthcare and aerospace markets. Mike is also an organizer for Friday Coffee Meeutp, an advisor to LA CleanTech’s portfolio companies and a regular contributor to CSQ magazine on the topics of branding and marketing.

Linked In: https://www.linkedin.com/in/michael-schaffer-98518213/

Twitter: @echofactory


Episode 53: Interview with Vince Major & Jorge Garcia of Alpha Token.



This is the first episode of a new segment for the Friday Coffee Meet-Up Podcast. I’ll be interviewing tech start ups in Pasadena and around the Los Angeles area. In this inaugural episode I spoke with Pasadena start up Alpha Token about how they’re creating a brand new ecosystem for content creators powered by a new cryptocurrency.