Category Archives: Uncategorized

Episode 12: Choosing the Image Of Your Business Through Photography



As a business owner, you are in charge of how your brand is represented out in the world. No matter what your business is, whether you sell a product or provide a service, eventually you will need strong imagery to speak to your prospective clients.  When that time comes, it is important that you use imagery that is high quality, well thought out, and most importantly, creates a human dimension that connects to your target demographic(s).

In the last 15 years, technology has changed the industry of photography, the way business is done, and how images are created. Technology has made it easier than ever to create custom photography for your business. That means the planning leading up to your shoot and the team you choose to execute your creative ideas are the most important elements of the process. Come out on March 10th for a discussion about creating eye-grabbing imagery to drive your business.

Bio:

Keith Berson is a Los Angeles based lifestyle, beauty, and product photographer with a passion for music and all things photography.  An ideal collaborator, Keith’s motivation is to be sure his clients are thrilled with the results and that his creativity brings even more to the shoot than originally requested.  Keith has had the great opportunity to collaborate with many notable brands in his career such as Disney, Hasbro, Walmart, Hershey’s, San Manuel Casino, Design Catapult, and Kingii to name a few. He and his team perform with true professionalism on every shoot.  Keith believes that any day that he has a camera in his hands is in fact a great day.

keithberson.com


Episode 08: Echo Factory Presents: Women in Technology



Panelists

Renée LaBran, Senior Advisor, Idealab

Renée is a seasoned executive, investor, board director and advisor. She currently oversees a portfolio of investments and serves on the board of directors for Rustic Canyon/Fontis (a growth stage fund) and as a top advisor to Idealab, a preeminent tech incubator in Pasadena. Renée also serves as Gov. Brown’s appointee to the Board of Trustees of the State Bar of California as a non-attorney public member.

Max Powers, SVP, Business Operations, TeleSign

Max heads Client Services and directs the operational business team for TeleSign, a leading Internet security platform. She leads global routing and makes sure Client Services helps TeleSign’s worldwide customers optimize service workflow, shorten service integration time and solve immediate real-world security and fraud challenges.

Natalie Sun, Creative Technologist & Producer; Founder, Next Art

Natalie is a creative force who likes to “tinker with technology and design great experiences that allow people to share their stories.” She exercises these passions through her career as a digital creative consultant, VR producer and art tech curator and as the founder of Next Art Night, a series of events that focuses on future-making experiments by artists working in technology.

Moderator

Dea Goldsmith, Chief Creative Officer; Founder, Echo-Factory

Dea is responsible for all things creative at Pasadena-based advertising agency Echo-Factory. She spends the majority of her time thinking about, strategizing and iterating new ideas with her happy team of creatives. Dea is a firm believer in harnessing the power of technology in marketing to deliver explosive business growth.


Episode 04: How to Motivate Girls to Become Innovators



Iridescent is a science and engineering education non-profit with the mission to empower the world’s underrepresented young people, especially girls, through engineering and technology, to become innovators and leaders. In order to make a lasting impact on the community, we have learned that you need to work closely with the community including parents and children and the corporations who can provide mentorship and role models. It is important to not only provide meaningful skill-based volunteer opportunities for corporations and their employees, but we also need to provide trainings and help them connect the skills they are developing through volunteer opportunity to their careers. In this talk, we will share how our model works and how it can be mirrored in your community specifically focused on our technology entrepreneurship program called Technovation.

Technovation is the world’s largest technology entrepreneurship program for girls. Through Technovation, girls ages 10-18 identify a problem in their community, develop a mobile app to solve this problem, and launch a startup. Over the course of three months, teams of students learn how to plan, develop, and execute a complete business model and technology product. These young girls go through the same design thinking process any innovator goes through with the help of mentors  who offer real-world connections to STEM careers. Not only does this program serve the girls but it also has a very positive impact on the mentors who learn project management skills, technical skills, mentoring skills, and renewed passion for their professions.

Bio

Amy Hee Kim, Ph.D., Sr. Director of Corporate Partnership at Iridescent. She has a doctorate in Physical Chemistry from University of Chicago. She was a Science and Technology Policy Fellow at the National Academy of Sciences, following which she was the STEM Program Manager for the Girl Scouts of Greater Los Angeles. She was also the Senior Associate Director of Women in Engineering Programs at the Viterbi School of Engineering at USC. At Iridescent, she has led the team that trains scientists and engineers to become role models and mentors for underserved community children. She also manages corporate relations and find ways for connecting skilled-based volunteer opportunities to educational programs in the community.


Episode 02: Surfing the Digital Media Revolution



Hop along on Jürgen’s journey through technology and media as digital advances have empowered creative professionals and consumers to express themselves. Along the way, explore some of the hard-learned entrepreneurial lessons that grew out of managing product development at publishing icon Quark, serving as CEO of consumer software company Nero, and founding Stashimi, the mobile app and platform for musicians to connect to their fans.

Stashimi revolutionizes how artists engage with fans by using proprietary technology that aggregates content from social media avenues like Facebook and Instagram as well as media outlets like Billboard and Stashimi creates a feed of information tailored to its users’ interests accompanied by Pandora-style music stations. In addition, the app is making moves to intertwine itself with the cultures surrounding music.

Just 25 years ago, music and video production, along with almost every kind of publishing, was available only to companies with deep pockets. Today everybody can be a publisher using Facebook, Instagram, SoundCloud and other platforms and tools. Some see challenge, others see the opportunity. Jürgen Kurz has seen both sides and has the stories and insights to show for it.

Bio:

Jürgen Kurz is entrepreneurially driven software executive with a proven track record to develop, launch and scale award winning products. Throughout his career, Jürgen has enjoyed to develop, launch and scale many award winning products. Prior to founding Stashimi, Jürgen was the CEO of Nero, a household consumer brand for audio and video management with a base of well over 100 Million customers. Before Nero, Jürgen led product development at digital publishing icon Quark (QuarXPress). Nero has an installed base of well over 100 Million loyal consumers with over 1 Million monthly app downloads. On top of Nero’s own products, many of the world’s leading PC, mobile and TV manufacturers bundle its technologies. At Quark, Jürgen helped to build some amazing products and quickly ended up managing the entire product development organization with multiple desktop and enterprise products and hundreds of passionate PMs and engineers in our development centers in the US, Germany and India.