Category Archives: UX

Episode 17: Going Global: Localizing a Localization Startup



As a copywriting and translation agency, Supertext has helped many startups go global by localizing websites, software, apps, and more. A decade after starting up in Europe, it decided to eat its own dog food – Supertext USA, Inc. launched in Silicon Valley in 2016. Kristy Sakai, CEO, talks about the challenges companies face when expanding internationally. What does it mean to have a global strategy? What should drive expansion and growth? How do you remain true to your brand or product when adapting to markets? Find out about the hard lessons learnt and why it’s still worth it.

Bio:

Kristy Sakai is CEO of Supertext USA, Inc. Born to Japanese parents, she spent her early childhood in the sunny state of California, had a few testing years in Japan before surviving adolescence in England. After graduating from the London School of Economics with a BSc in Management, she moved to Berlin. There, she honed her entrepreneurial skills as a freelance copywriter and translator, subsequently joining ADAPT, a copywriting & design agency for international markets. As Head of English and East Asian Languages, she was key to establishing the agency in the advertising industry through marketing, account management and project management. 10 years later, she joined Supertext in Zurich in its early startup stage. Founded as the first web-based copywriting service, Supertext shook up the industry with the digitalization and automation of workflows way back when projects were still being managed by email. Today, it offers copywriting, translating, localizing, editing and proofreading services in more than 30 languages for all industries. Kristy is now back full circle in Los Angeles to head up Supertext’s US expansion. Wherever she is, she remains true to her mission: to rid the world of bad copy. Because she believes the pen is mightier than the sword.

 

Twitter: @kristysakai

Email: kristy@supertext.com


Episode 14: Why Good UX Design is Smart Business



Erik Wingren and Petra Wennberg Cesario, partners and co-founders of Interactivism, will present and discuss the value of user-centered design, focusing on critical questions:

-What is real UX?

-How does UX fit into the development process?

-Why is it critical to engage design early on, and how do you do that?

-How do UX designers understand the user?

-How does UX increase engineering output?

-How does UX attract and retain users?

– What is the ROI of embracing the UX design process?

Bios:

Erik Wingren brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process. With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design. Before founding Interactivism in 2012, Erik worked with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science. As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

Petra Wennberg Cesario is a Visual / UX Designer with over 15+ years of experience designing effective brands and digital products for Startups to Fortune 500 companies. Born in Sweden, studying communication design at Art Center College of Design (Europe) in Switzerland, then completing her BA in Graphic Design at Art Center College of Design in Pasadena. Petra is the co-founder of the North East LA based UX Meetup NELAUX that focuses in fostering a thriving community of designer and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, and organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.