Category Archives: VR

Episode 65: The Future of Augmented Reality



Until recently, augmented reality has been the stuff of science fiction. In 1956, Philip K. Dick’s “The Minority Report” predicted the coming of AR as literally being able to have information at your fingertips. Like Dick’s AR display, the 1977 hologram image of Princess Leia in Star Wars is now a reality. That said, the first appearance of AR actually goes back to 1862 and the concept of Pepper’s Ghost, an illusion effect made for amusement parks and museums. In the early 1950’s, Pepper’s Ghost was used in the early development of the teleprompter.

Since then, advances in both AR and virtual reality have progressed from military uses in the 80’s such as the virtual training cockpit to today’s consumer wearables and mobile apps. The trend of heavy investment in augmented reality by Google, Apple, and Facebook are indicative that distinct from VR, AR benefits from a pre-existing install base of smartphones and is not dependent on external display systems. According to Deloitte, AR stands to potentially be marketing’s next trillion-dollar business with annual revenues expected to be almost $700 billion by 2025.

Bio:

Ziggy Kormandel, Founder/CEO of Augmently

Sagi “Ziggy” Kormandel has been an accomplished art director, creative director, 3D consultant, and digital marketer since the “dot com boom” starting in 1995. He began his career in visual entertainment as an art director with clients including many Fortune 500 and 100 companies like Universal, Nestle, Warner Brothers, and Nike.
In 2011, Ziggy founded 3DX where as CEO, he used his 18 years of experience to assemble a dream team of 3D marketing experts and secured his first patent. He has continued to successfully serve some of the largest global brands with industry leading technology and now has multiple patents.

As VP of Business Development and Innovation for ISBX, Southern California’s leading web and mobile application development agency, Ziggy brought his experience with technology innovation to a new level. To date, ISBX has designed, developed, and launched over 250 apps on iOS, Android, Windows, and BlackBerry.
In 2014, Ziggy founded Augmently with ISBX as its development partner. The company is not only a service provider, but a creative agency that has delivered winning campaigns for many global brands. With its patented AR technology, Augmently has been recognized from Techcrunch to Apple as an innovator with the kind of patented solutions that distinguish the company in the crowded AR marketplace.
Most recently, Augmently has entered the health and wellness sector in partnership with Stayhealthy, a leader in healthcare technology since 1995. In addition to his role at Augmently, Ziggy now serves as President of Stayhealthy where he is driving a number of AR enhanced, app-based healthcare programs and solutions.

ziggy@getaugmently.com


Episode 48: The Future of Virtual Reality



Steven Spielberg’s Ready Player One film portrays a future world in which VR is at the core of everything society does.

While much of the venture funding for VR from a couple of years seems to be fading, a myriad of startups continue to push forward with incredible innovations in haptics, visual headsets, motion systems, AI, even scent dispensing, which will soon reach a tipping point for the next wave of VR. Creators and story-tellers in the meantime are pushing the boundaries of the medium, starting to find audiences and develop viable business models, as evidenced by the first-ever seven-figure acquisition of a VR short film at Sundance this year.

What does the future of VR look like five years from now? What roles will emerging technologies, creators and storytellers, social networks, media companies and studios play? What are the viable business models that are emerging for content creators?

Join me for a peek at the promises and perils of what VR might become, why you should care, and how you can be part of the “second wave” of this medium, whether you are a technologist, artist, storyteller, or investor.

Bio

Jeffrey Travis is the founder and CEO of Positron, a virtual reality technology studio. He created the world’s first full-motion haptic virtual reality chair, Voyager®. His company introduced the world’s first motion VR cinema to debut The Mummy VR experience starring Tom Cruise for Universal Studios. The Voyager platform has been experienced at events around the world such as Sundance Film Festival and ComicCon, and embraced by the world’s top VR creators. It has has been used by studios such as Warner Bros, Disney, Sony, and IMAX. Voyager chairs will be coming soon to theaters, cinemas, hotels, airport lounges, and offices.

Jeffrey is also a filmmaker and engineer. He grew up in Argentina and currently lives in Montrose, California.

Twitter handles: @jeffreytravis. @gopositron