Tag Archives: apps

Episode 14: Why Good UX Design is Smart Business



Erik Wingren and Petra Wennberg Cesario, partners and co-founders of Interactivism, will present and discuss the value of user-centered design, focusing on critical questions:

-What is real UX?

-How does UX fit into the development process?

-Why is it critical to engage design early on, and how do you do that?

-How do UX designers understand the user?

-How does UX increase engineering output?

-How does UX attract and retain users?

– What is the ROI of embracing the UX design process?

Bios:

Erik Wingren brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process. With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design. Before founding Interactivism in 2012, Erik worked with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science. As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

Petra Wennberg Cesario is a Visual / UX Designer with over 15+ years of experience designing effective brands and digital products for Startups to Fortune 500 companies. Born in Sweden, studying communication design at Art Center College of Design (Europe) in Switzerland, then completing her BA in Graphic Design at Art Center College of Design in Pasadena. Petra is the co-founder of the North East LA based UX Meetup NELAUX that focuses in fostering a thriving community of designer and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, and organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.


Episode 10: Snapchat 101 for Business



With over 150 million daily active users participating over 10 billion views daily, Snapchat has emerged as today’s fastest growing social platform. And as Venice-based Snap Inc marches towards its IPO, adults and marketers alike are trying to figure out how to make the most of the channel which is easy to use, but hard to understand. SNAPCHAT 101 author Scott Perry takes away the mystery surrounding the platform by showing the basics of use for Snapchat, and providing an overview of best practices in using Snapchat to promote your brand or business.

In this presentation Perry goes over the macro reasons for joining Snapchat, breaks down the basics of everyday use, explains a lot of the challenges within the platform, goes over how to post, what to post, when to post, and the various paid & free channels businesses can use to engage with potential customers, as well as promote themselves on the platform.

 

Bio:

Scott Perry, founder of marketing firm Sperry Media, has made a living for nearly two decades by helping everyone from Fortune 500 companies to indie stores understand emerging platforms for their business, whether it’s been email, ad networks, Friendster, Facebook, Instagram, Twitter, and numerous other channels which have come & gone along the way. Clients have included Hasbro, Universal, Sony, Comedy Central, BBC, CBS, Fox, MTV, Nokia, Turner Networks, and nearly every single record label in America.

 

Perry’s first book, SNAPCHAT 101 is a Top 3 best seller on Amazon, and was most recently #1 Most Wishlisted, ahead of such luminaries as Guy Kawasaki and Ryan Holiday. SNAPCHAT 101 has even been called by Snap Inc founder Evan Spiegel, “Easy to understand and approachable.”

scott@sperrymedia.com

@scottperry


Episode 02: Surfing the Digital Media Revolution



Hop along on Jürgen’s journey through technology and media as digital advances have empowered creative professionals and consumers to express themselves. Along the way, explore some of the hard-learned entrepreneurial lessons that grew out of managing product development at publishing icon Quark, serving as CEO of consumer software company Nero, and founding Stashimi, the mobile app and platform for musicians to connect to their fans.

Stashimi revolutionizes how artists engage with fans by using proprietary technology that aggregates content from social media avenues like Facebook and Instagram as well as media outlets like Billboard and Stashimi creates a feed of information tailored to its users’ interests accompanied by Pandora-style music stations. In addition, the app is making moves to intertwine itself with the cultures surrounding music.

Just 25 years ago, music and video production, along with almost every kind of publishing, was available only to companies with deep pockets. Today everybody can be a publisher using Facebook, Instagram, SoundCloud and other platforms and tools. Some see challenge, others see the opportunity. Jürgen Kurz has seen both sides and has the stories and insights to show for it.

Bio:

Jürgen Kurz is entrepreneurially driven software executive with a proven track record to develop, launch and scale award winning products. Throughout his career, Jürgen has enjoyed to develop, launch and scale many award winning products. Prior to founding Stashimi, Jürgen was the CEO of Nero, a household consumer brand for audio and video management with a base of well over 100 Million customers. Before Nero, Jürgen led product development at digital publishing icon Quark (QuarXPress). Nero has an installed base of well over 100 Million loyal consumers with over 1 Million monthly app downloads. On top of Nero’s own products, many of the world’s leading PC, mobile and TV manufacturers bundle its technologies. At Quark, Jürgen helped to build some amazing products and quickly ended up managing the entire product development organization with multiple desktop and enterprise products and hundreds of passionate PMs and engineers in our development centers in the US, Germany and India.