Tag Archives: Design

Episode 68: Lies and Hardware Startups



If you have ambitions to create a company, but scared because someone said that hardware is hard, allow me to prove to you otherwise. Pretty much everyone funds hardware and it can be bootstrapped. There are a lot of ways to get off the ground and I am more than happy to debunk the myths. By managing expectations and translating hardware phases to stakeholders, everyone chills out and things get produced. Trust me. Here are some things that are awesome: Kickstarter, makerspaces, Arduino, robotics, rockets, CRISPR Cas9.

Bio:

Shaun Arora is an angel investor and entrepreneur who has grown NEO Tech as part owner. He’s on the board of several successful startups, and brings his experience to help hardware startups scale and be resource efficient at Make in LA. After graduating from Washington University in St. Louis, Shaun went to work as a cultural anthropologist for consumer packaged goods companies. In parallel he was active in starting several non-profits focused around mentoring. In 2005, he joined the electronics manufacturing business, NEO Tech, and worked to scale the business. As a result of his leadership, the business has grown 40X in that time and has over 3400 employees servicing the aerospace, industrial, and medical device industries. In 2015, Shaun official spun off Make in LA from the contract manufacturing business to improve learnings and outcomes for hardware startups. He remains a director at NEO Tech. At Make in LA, Shaun focuses on leveraging NEO Tech’s resources to support the startups, leveraging his portfolio for best practices, providing world class programming, and building strategic partnerships for the benefit of the startups.

@ShaunFromLA


Episode 59: Digital Democracy and our “Digitzenship”



People believed that new technology would increase efficiency, productivity, and human capability while generally driving down cost, waste and poverty. Politically, many hoped the success of technological development would ultimately promote the values of democracy empowering both the companies and individuals within. Unfortunately, the contrary has taken place, as the “citizens” of this digital society more accurately resemble undocumented residents with trivial influence on culture and policy. These digital dwellers are internet users at the mercy of despotic powers who exercise their control though products, services, and technologies.The data generated by digital dwellers is being taken away and sold to the highest bidder without compensating its owners. It is the despotic digital powers that pray upon the dwellers, completely stripping away their individual, political, and economic liberties. The monopolized platforms and products continue to oppress and consume the digital world by coercing the digital dwellers into apathy. Personal freedom, privacy, and value are consistently being deprived as many decisions are made in the name of us, despite us. However, there is a common theme of rebellious objection that we have seen throughout the history of societal development. In the digital society this theme is exemplified in a call for decentralization. In a decentralized digital economy, we shall only profit from our own digital assets. We shall be in complete control of our digital assets without losing any value to negotiation, time, or bias. It is imperative to recognize that we have arrived at a crucial breaking point that will either liberate or further oppress our digital freedom. We must acknowledge the esoteric threats posed by the system and its congruence with the despotic powers that control the usage and environment of technology. Fellow Digitzens, it falls upon our shoulders to uphold these rights and fight against any form of centralization or despotism that comes from any organism, living or nonliving.

Bio:

Wallace Lynch is a Serial entrepreneur, seasoned tech-media expert, startup community connector, associate professor, and economist. Founder and Chief Economist of Alpha Token, HSHub, MenuMeet, JianyueApp; Cofounder of Svinsight, SVACE. Columbia University Ph.D.

Twitter handle @AlphaToken_ATK
relevant #hastags: #blockchain, #digitzen, #creator, #content, #content economy, #youtuber, #influencer, #crypto, #cryptocurrenty, #student, #digitaldemocracy


Episode 58: 3D printing a Colony on Mars



As humanity moves closer to our vision to settle the moon, and then Mars, the ability to generate critical infrastructure “on site” in space becomes increasingly important for cost control, timelines and safety. 3D printing with indigenous Mars materials in an autonomous robotic way, before humans set foot on Mars may be the key. My team has been participating in the NASA Centennial Challenge to 3D print a Mars Habitat for the past 3 years to develop this concept and technology.

In this presentation I will first illustrate how our adventures started from the garage, while being unfunded and understaffed. We borrowed key hardware components, including a pasta machine that substituted for a clay printer extruder and a 10 foot robotic arm, from industry and academic partners. We even generated our own Mars regolith simulant based on volcanic basalt rocks we handpicked in Northern Israel.

Despite many challenges, ranging from limited access to materials, short deadlines, and zero dollars in funding, we were able to print the first physical deliverable, which significantly outperformed the NASA required minimum in initial mechanical testing. In delivering the second physical deliverable, we struggled with optimizing the curing time and heat exposure to the printing nozzle. However, we overcame operational challenges, recruited new team members from around the world, and increased the printing accuracy.

The BubbleBase team was recently “adopted” by Caltech, in a strategic move to enhance our US presence and increase manpower working on the project, especially in the field of robotics and autonomy. The talk will elaborate on additional challenges currently facing the team, including: merging teams from different disciplines and cultures, technology challenges in material science, robotics and civil engineering, funding requirements, and operational challenges. It will conclude with the team’s plans for the future (on Earth, and on Mars) and how you can follow our work and get involved in the project.

Bio:

Helen Wexler is an award winning “ArchiTech,” positioned at the intersection of architecture and technology. She is the founder of Caltech-BubbleBase, an aerospace project developing technology to 3D print and robotically assemble housing on Mars for the NASA Centennial Challenge. She has served as architect in leading New York and Austria based firms before becoming a technology analyst in the VC industry.

Helen was previously Director of the The Jnext Hi-Tech & Entrepreneurship Program at the Jerusalem Development Authority, where she oversaw the emerging tech ecosystem of Israel’s capital city, while innovating economic development policy. Ms. Wexler holds a degree in Architecture from the Bezalel Academy of Art and Design where she is Lecturer on “Technology Paradigms in Architecture.” She is a graduate of the MEET MIT Computer Science Program and Israel Academy of Arts and Sciences (outstanding honors). Helen was named to Forbes Israel 30 under 30 list and has recently completed the International Space Studies Program as an Ilan Ramon Scholarship Fellow.


Episode 56: From Carmen Sandiego to Vroman’s: Why I Write Fiction for less than Minimum Wage



For much of his life, Ken Goldstein was the consummate Silicon Valley insider. In the 1990s, he worked at Brøderbund Software, in charge of all things related to the Carmen Sandiego franchise of computer games. When Brøderbund was acquired by its rival in 1998, Ken moved to Disney Online where under the mentorship of Michael Eisner, his team launched Toontown and the entertainment giant’s other early forays into interactive online entertainment.

In 2006, Ken took the reins as CEO & Chairman of Shop.com, a comparison shopping marketplace with a patented single cart checkout solution backed by Bill Gates, Amazon.com, Yahoo and Oak Investment Partners. In 2010, Shop.com was acquired by Market America where the marketplace continues to thrive.

Then Ken returned to his true passion: writing. With a nod to social realism, he set out to paint the world of technology madness in authentic fiction. His first novel, This Is Rage, was published in 2013 and optioned for Broadway. His second book, Endless Encores, was published in 2015. His third book: From Nothing: A Novel of Technology, Bar Music, and Redemption, releases on June 12, 2018.

Ken will talk about his new book, his time in and out of Silicon Valley, his experience running some of the most beloved properties in online entertainment, and share some of the key school-of-hard-knocks lessons that made him both a successful tech executive, and later on a successful author. Feel free to ask him really awkward questions about what it’s like to survive in the unforgiving worlds of literature and technology. Hint: technology is way easier!

Vroman’s Bookstore will be on site with all of Ken’s books available for purchase.

About the author:

Ken Goldstein advises start-ups and established companies on brands, creative talent, e-commerce, and digital media strategy. He publishes the business blog CorporateIntel.us and is currently chairman of the board at ThriftBooks Global and Good Men Media. Previously he served as Chairman & CEO of SHOP.COM, Executive Vice President & Managing Director of Disney Online, and VP/Executive Publisher of Entertainment & Education for Broderbund Software. Ken is the author of three novels all published by The Story Plant.

About the new book:

“From Nothing: A Novel of Technology, Bar Music, and Redemption” is the story of an entrepreneur who finds himself in an awful fix and ducks into his previous life as a musician in hopes of waiting out the war. It doesn’t work. The book’s protagonist can no more escape his present than he can remake his past. What he can do is try to hold onto his values, his belief in what matters to him, and figure out how to start over again in a world that says it believes in innovation but only seems to reward the outcomes of success that are entirely unpredictable.

Victor Selo had blown up his life. A wannabe rock star turned tech savant, he’d wagered his Silicon Valley executive position on a corporate inside straight and lost. Having security escort him out of the building was the bestthing that happened to him that day. The rest left him in the hospital, broken, broke, and with no prospects.

That’s when a shadowy stranger with questionable motives came with an offer: a chance to get his life back – and better – if he simply cooperates. It would require becoming invisible for a while, but he would be hiding in the spotlight, playing guitar in a Vegas cover band. Reluctantly, Victor accepts and begins an odyssey he never could have imagined. One that involves a charismatic lead singer who owns the stage but aspires to own an Elvis wedding chapel, a mesmerizing woman who can play anything on her keyboards and can really play with Victor’s head, and two specters from his old life offering competing devil’s bargains. Suddenly, multiple futures are opening up in front of Victor – each comes with potentially catastrophic risk…


Episode 53: Interview with Vince Major & Jorge Garcia of Alpha Token.



This is the first episode of a new segment for the Friday Coffee Meet-Up Podcast. I’ll be interviewing tech start ups in Pasadena and around the Los Angeles area. In this inaugural episode I spoke with Pasadena start up Alpha Token about how they’re creating a brand new ecosystem for content creators powered by a new cryptocurrency.


Episode 48: The Future of Virtual Reality



Steven Spielberg’s Ready Player One film portrays a future world in which VR is at the core of everything society does.

While much of the venture funding for VR from a couple of years seems to be fading, a myriad of startups continue to push forward with incredible innovations in haptics, visual headsets, motion systems, AI, even scent dispensing, which will soon reach a tipping point for the next wave of VR. Creators and story-tellers in the meantime are pushing the boundaries of the medium, starting to find audiences and develop viable business models, as evidenced by the first-ever seven-figure acquisition of a VR short film at Sundance this year.

What does the future of VR look like five years from now? What roles will emerging technologies, creators and storytellers, social networks, media companies and studios play? What are the viable business models that are emerging for content creators?

Join me for a peek at the promises and perils of what VR might become, why you should care, and how you can be part of the “second wave” of this medium, whether you are a technologist, artist, storyteller, or investor.

Bio

Jeffrey Travis is the founder and CEO of Positron, a virtual reality technology studio. He created the world’s first full-motion haptic virtual reality chair, Voyager®. His company introduced the world’s first motion VR cinema to debut The Mummy VR experience starring Tom Cruise for Universal Studios. The Voyager platform has been experienced at events around the world such as Sundance Film Festival and ComicCon, and embraced by the world’s top VR creators. It has has been used by studios such as Warner Bros, Disney, Sony, and IMAX. Voyager chairs will be coming soon to theaters, cinemas, hotels, airport lounges, and offices.

Jeffrey is also a filmmaker and engineer. He grew up in Argentina and currently lives in Montrose, California.

Twitter handles: @jeffreytravis. @gopositron


Episode 32: Adventures in STEAM



STEAM:CODERS, a 501(c)(3) nonprofit organization, teaches underrepresented and underserved K-12 students the fundamentals of Science, Technology, Engineering, Art, and Math (STEAM). Students engage in a variety of STEAM-related classes (i.e., Coding and Robotics) and field trips that allow students to learn directly from professionals – scientists, engineers and artists – and see technology first-hand. Our goal is to unlock each student’s potential for continued learning and future success, providing them with attainable pathways to academic and career pathways. We focus on developing their logic, creative thinking and problem-solving skills. Opportunity + Imagination = Innovation.

Bio:

Raymond Ealy, Executive Director, founded STEAM:CODERS in July 2014. The organization was a spin-off from the Gamma Zeta Boule Foundation’s award-winning L.A.M.P. Mentor Program, based in Pasadena, CA. Ealy helped create the L.A.M.P. Mentor Program (L.A.M.P. – Leadership, Achievement, Management and Professionalism) in 2007, to provide soft skill training for underserved and underrepresented high school boys who wanted to attend and graduate from college. The L.A.M.P. Mentor Program students attend and have graduated from schools across the country (i.e., Harvard, UCLA, Amherst, UC Berkeley, Morehouse College, University of Michigan, Marist College, Loyola Marymount, Hampton University, American University, among many others).

STEAM;CODERS was created to address the demand for STEM (and STEAM) training for disadvantaged K-12 youth. STEAM:CODERS has served over 2500 students, since inception. Students have been introduced to the STEAM-related fields of Science, Technology, Engineering, Art and Math. The program teaches logic, critical thinking and problem solving, providing attainable pathways for academic and career success. STEAM:CODERS focuses on underserved and underrepresented students of color, who attend Title 1 schools and reside in low-income households. Access to instruction, curricula and equipment, expands their skill sets and increases their exposure to industries and careers that may not be within their vision (i.e., coding, robotics, art and design).

Ealy has over 25 years of management experience in financial services, the nonprofit and retail sectors. Past positions have included management roles with Bank of America, Countrywide Financial Services, Security Pacific Bank, and Wells Fargo Bank. Ealy currently serves on the following Boards: Innovate Pasadena, La Salle High School Board of Regents (Pasadena, CA)  and LA’s BEST Advisory Board (Los Angeles, CA). Previous board affiliations include the Pasadena Community Foundation and the Gamma Zeta Boule Foundation. He received a B.A. from Florida State University.


Episode18: Doing Business in the Face of Growing Uncertainty



Our technology, business models, geo-politics and a not too distant inter-planetary (inter-reality) life are all growing in complexity and uncertainty. The age old profit-wage correlation is one of the many lagging indicators that most of our ways of economically and socially operating no longer hold as they did. Volatility creeps up in most facets of our lives at whiplash pace. And there’s no going back. In this talk we will cover what we think are the require tools to thrive in uncertainty and what we think is a new form of worldwide literacy that must be developed: Computational Literacy.

Computational Literacy is a new set of skills that combines data science, algorithmic thinking, AI/Machine Learning enhanced pattern recognition and probability assessments. The ingredients are all there for every person on earth to become literate in a computational perception. The complexity of data sets and the relationships between time, people, resources and economics have grown beyond any Newtonian model of the world or our most basic sensory apparatus. That is, no single human using only their common 5 senses and little elbow grease has the capacity to assess many important decisions on a daily basis – everyone, and especially businesses, need to develop a new literacy that unlocks much larger data sets and much more robust probability assessments of possible outcomes.

This talk will cover the functional definition of Computational Literacy, make a case for its relevance through examples and showcase the already available tools and devices to make anyone, particularly a business person, fully computer literate. There will be live interactive examples using real world phenomena and real world data.

Bio:

Russ is a co-founder of Case Zero (case0.com), a machine-learning data platform that automates market and product development for startups and SMB companies. He is a 17 year veteran of consumer internet and large scale data intelligence platforms. He has started several companies. He has been part of a successful IPO as well as a handful of private acquisitions. He has led several large distributed technical, product and marketing teams.

– Currently a mentor for TechStars Austin, providing strategic guidance to start-ups and TechStars managing director

– Serving as advisor and technical strategist for Thisway Global and Smarter Sorting Inc.

– In 2013, Russell and his wife founded Acton Academy Venice Beach,  a k-12 alternative education school focused learner driven education

– Named “Top 100 IT Executive” by ComputerWorld Magazine for his work at TrueCar.com where he led the creation of and managed the team and tech for the world’s largest, most sophisticated automotive industry data platform

– Deep relationships with executives at Facebook, Experian, Neustar, Hortonworks, Wolfram Research and many other large data and media firms

– Has given several talks at conferences like LeadsCon, Hadoop World and Semantic Web World as a recognized expert in large scale data platforms

– Past presentation videos: Data is the Only Marketplace  |  Behind The TrueCar Data Platform

– 2016 included talks at Google HQ and Hadoop World Business Track

– Has held business, technical, product management and BI leadership positions at Wolfram|Alpha, TrueCar, IAC/Citysearch, Business.com Grind Networks and several large internet content companies. He has a track record of intense business intelligence driven decision drive by the enthusiasm of an entrepreneur and the patience of an investor

– Previous strategy and execution engagements include Hachette Filipacchi Media, Alpha Media Group, Vizio, DrPhil.com, Carney Inc, Sony DADC and more

– In late 2015 Russell Retired from TrueCar and launched a successful visual and fine arts career. In his first year he held 3 exhibitions, wrote a book, sold 74 paintings and continues to produce art on a daily basis. His upcoming work will be seen in Portland, OR in association with Vertigo Productions in April 2017. His art and philosophy can be found at www.worksonbecoming.com . Additional writing and essays on technology and culture can be found at www.socialmode.com  (a bit of an older blog)

Russell has run all aspects of a media and awareness strategy and execution – both as a first party operator and as a third party consultant. Additionally he has helped create several large scale search engines, social media platforms and analytics platforms currently in use by hundreds of millions of people.

Twitter: @un1crom


Episode 14: Why Good UX Design is Smart Business



Erik Wingren and Petra Wennberg Cesario, partners and co-founders of Interactivism, will present and discuss the value of user-centered design, focusing on critical questions:

-What is real UX?

-How does UX fit into the development process?

-Why is it critical to engage design early on, and how do you do that?

-How do UX designers understand the user?

-How does UX increase engineering output?

-How does UX attract and retain users?

– What is the ROI of embracing the UX design process?

Bios:

Erik Wingren brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process. With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design. Before founding Interactivism in 2012, Erik worked with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science. As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

Petra Wennberg Cesario is a Visual / UX Designer with over 15+ years of experience designing effective brands and digital products for Startups to Fortune 500 companies. Born in Sweden, studying communication design at Art Center College of Design (Europe) in Switzerland, then completing her BA in Graphic Design at Art Center College of Design in Pasadena. Petra is the co-founder of the North East LA based UX Meetup NELAUX that focuses in fostering a thriving community of designer and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, and organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.