Tag Archives: education

Episode 31: Who is this TED guy anyway? And what the heck is TEDx?



The TED tagline is “ideas worth spreading,” but if you want to be one of their speakers or lead one of their events, you need to know how to make your idea stand out from the rest. As the Executive Director of TEDxPasadena, TEDxPasadenaWomen and TEDxPasadenaSalon, and as an attendee at TEDSummit in Banff, Canada, Heather Heimerl Brunold has worked with countless TEDx speakers and curators. Join this lively, interactive conversation designed to identify ways to systematically tackle this dream, step by step.

Full:

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). In the spirit of “ideas worth spreading,” TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talk videos and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

TEDxPasadenaWomen seeks to transform the local conversation surrounding equity and access for women and girls, providing a launch pad for the cross-pollination of ideas and expertise between industries, socio-economic groups, ages, and life experiences. We believe strongly in fostering learning, inspiration and wonder — by nurturing relationships that begin though conversations at our yearly conference, but then deepen throughout the year at our monthly TEDxPasadenaSalons. We serve, engage, and empower underserved communities, regardless of gender, including women, girls, people of color, and the LGBTQ communities. Our brand collaborates with members, speakers, and community partners from all over the San Gabriel and San Fernando Valleys (and beyond) to positively impact business and community relationships, cooperative partnerships, public policy, knowledge, civic structures and political systems.

The goal of our annual conference (held this year at the Huntington Library on Saturday, September 30th) is to come together as a community of bright minds with diverse interests, to share discourse inspired by live TEDx talks that are idea-focused and cover a wide range of subjects. We hope the community gathering will foster learning, inspiration and wonder – and which will provoke conversations that matter.

Bio

Heather Heimerl Brunold has been a thought leader in education, specializing in adolescent development and family/school dynamics, for more than two decades, but after completing her doctorate in education from the University of Southern California, Heather became passionate about utilizing her talents as an educator to impact the greater community. Feeling she could positively influence her community’s approach to how we learn, Heather established Words2Action, a nonprofit organization whose mission is to engage learners, leaders and educators – through spoken word and tangible action – in a united effort to change the world, one idea at a time. Heather is by her nature a helper, healer and teacher. Her passion for learning and her love of relationship building are the reasons she enjoys serving TEDxPasadenaWomen as the Executive Director/Licensee.


Episode 30: The New Internet: A Social Movement Disguised as Technology



A New Internet age is upon us. Fueled by blockchain technology, this shift will catalyze the greatest reallocation of value in human history.

Blockchains are a shared record keeping system. Transactions are recorded in a way that’s transparent, immutable, and decentralized. Blockchains aren’t governed by a central authority. The record is maintained by a distributed network of independent users.

The New Internet will enable the building of applications that reinvent the way in which we assign, transact, and capture value.

Bio:

Jason Robert is Co-Founder & CEO of HelloSugoi, an event ticketing platform. His company leverages the Ethereum blockchain to reduce ticket fees, manage the secondary market, and eliminate fraud. Jason oversees the company’s operations, drives product development, and formulates marketing strategy. Jason spent 4 years as a Creative at Apple. He’s also an accomplished multi-instrumentalist, songwriter, and producer. Jason has composed songs at BMG Production Music for high-profile TV shows on NBC, CBS, FOX, Netflix, and Showtime. He’s also released several albums as Lost Midas on the Tru Thoughts label to critical acclaim by the BBC and NPR.


Episode 27: Chick-Fil-A: “How I became the owner of an $8m business with only $10k to start”



Adaobi shares her story of she became the Owner/Operator of the Chick-fil-A in Pasadena. She was 1 of 30,000 applicants, and had only $10,000 to start… but she managed to build a successful branch through an effective culture that lead to the acquisition – and retention – of great talent.

Bio:

Adaobi was born in Nigeria and was introduced to Chick-fil-A in 2004 when she started working at the Chino Hills location. She quickly rose into leadership positions and began to pursue Chick-fil-A as a life-long career. After receiving her Business Management degree from California Baptist University, she moved to Atlanta, Georgia to work at the Chick-fil-A home office. This led to her involvement in the opening of more than 100 new Restaurants nationwide. Adaobi’s ultimate goal was to become a Chick-fil-A Operator in California and that dream came to fruition in 2014 when she was selected to be the Owner/Operator of the Pasadena location.


Episode26: “My First Rodeo”: Campaign Reflections & Insights



After more than 20 years of active public service in the community as a volunteer (including as a co-founder of Innovate Pasadena) earlier this year, Andy Wilson ran for elected office for the first time. Disconnects between expectation and reality were much greater than anticipated (fake news transpires at the local level!). Was it naivety? Or has the modern political process changed dramatically in the last couple years?

In his talk, Andy will reflect on the many lessons learned his “first rodeo.” Specifically, he will share insights on how to run a successful campaign while staying above the unsavory tactics that are unfortunately commonplace. Also, new channels and for local political engagement and better strategies to connect with the electorate with be discussed.

Bio:

Andy Wilson is a serial entrepreneur having led, founded or invested in almost two dozen Southern California high tech start-ups. He has a long history of service with local not-for-profits including leadership roles at Pasadena Heritage, Pacific Oaks College, the Gamble House and SteamCODERS.  Andy is a co-founder and board member of Innovate Pasadena, which is dedicated to advancing the east side of Los Angeles as a vibrant innovation community. He is a frequent speaker on the role of innovation to create high paying local jobs with the goal of enhancing quality of life in our community.

Andy has extensive volunteer experience with the City of Pasadena including service on the Planning Commission, Design Commission, Urban Forestry Advisory Commission and the Pasadena Center Operating Committee. He just completed a two year appointment as the District 7 City Council member and was recently elected to a full four year term after a contentious election.  Andy currently serves on both the Municipal Services Committee and the Economic Development and Technology Committee of the City.

Andy holds a degree in engineering with honors from Dartmouth College and an MBA from Harvard Business School.  He is a graduate of Leadership Pasadena and has completed advanced certificate programs at Columbia University, Massachusetts Institute of Technology (MIT) and Northwestern Kellogg School of Business.  He and his wife Liz can often be seen walking with their school aged boys (Spencer & Dylan) and rescue dog (Gandalf) in Madison Heights, their home for 20 years.


Episode 25: How Women Can Succeed in the Workplace



How Women Can Succeed in the Workplace (Despite Having “Female Brains”) takes a frank and honest approach to examining what women are doing to hold ourselves back in the workplace, and how we can compete on a playing field designed by men to reward their achievements.

Using relevant studies in evolutionary biology, anthropology and sociology, as well as examples from her life as a securities lawyer, investment banker, Internet executive and screenwriter, Valerie Alexander explains the evolution of the “gendered” brain and the corporate structure, showcasing and dissecting areas where women’s natural tendencies prevent us from succeeding in male-designed workplaces.

How Women Can Succeed in the Workplace tackles a difficult subject with candor, humor and confidence — and two of those traits are actually welcome in the workplace!

Bio:

Valerie Alexander is a speaker, author and entrepreneur. She is the CEO of Goalkeeper Media, a tech start-up that builds communication bots to amplify happiness. As a speaker, she works with companies and organizations seeking to grow and succeed by making happiness a priority in the workplace and ensuring that female professionals advance and thrive.

Her books on Happiness, Success, and Success for Women can be found on Amazon.com, and she owns the U.S. Registered trademark on the phrase, “…as a Second Language” for self-help, personal growth, self-esteem and motivation.

Valerie has also worked as a screenwriter and film director, a corporate securities lawyer, an investment banker, and the VP of Business Development for two internet start-ups.  She lives in Los Angeles with her husband and their ill-mannered German Shepherd, Pepper.


Episode 24: 5 Hi-Profit Secrets from a Hi-Profit Guy



Red is great for lipstick and the sole of your stilettos  – not so much for your balance sheets and bank accounts. The path to profitability can often be seemingly endless, snarled, and plagued with fender-benders and traffic jams – but it doesn’t have to be mysterious or lonely. And while every brand forges its own unique path, there are five markers that guide the way for them all.

This session will cover the 5 steps all direct to consumer brands must take as they navigate their way towards the black:

1) Product Development & Category Expansion

2) Inventory Planning & Allocation

3) Sales Channels, Marketing & Analytics

4) Financial Plans, People Plan & Operations

5) Funding & Pace of Growth

They say it’s the journey that matters, but when we’re talking about profitability, it’s the destination that makes or breaks a brand.

Bio:

Drew Koven is Managing Director of LDR Ventures, an LA based Venture Capital group that works with early stage fashion and consumer lifestyle brands to incubate, operate and grow with a clear path to profitability. LDR focuses on Fashion and Footwear, Food, Health & Beauty, eCommerce, Omnichannel Retail, Fashion Tech & Retail Tech. Notable investments include: Thrive Market, sweetgreen, Fame & Partners and Bow & Drape. They embrace diversity, impact, inclusion and female founders. LDR is opening an incubator in Los Angeles this summer to address the specific needs of fashion and consumer brands and has recently launched a podcast called The BizFix.

An entrepreneur and intrapreneur, Drew was formerly CEO of The Beach People, a home fashion Company his team took global, achieving 5000% growth, which he sold. His executive leadership roles include: Vice President of Omnichannel retail and eCommerce for Guess Jeans, President of eCommerce and Customer Experience for Steve Madden Shoes, CMO/CDO for Melissa & Doug Toys and CMO of FreshDirect, the online grocer. As a leader and culture builder, he has experienced very low single digit turnover with his teams and mantra of “People Before Profits.”

Drew was awarded as a Top 25 Retailer by Apparel Magazine, Top 3 Mobile Marketer by Mobile Marketer Magazine, Boston Business Hall of Fame Inductee, Virgin Atlantic Entrepreneur of the Year, a 40 under 40 recipient and is an Advisory Board Member of Apparel Magazine. He has his finger on the pulse of today’s global retail environment and the ins-and-outs of starting and growing businesses. He is married with two sons and lives in Los Angeles.


Episode 23: How to Future Proof your Tech Stack



Optimizing your tech stack with key products is essential for business operations and productivity. This talk will cover essential elements and tips for success:

1. Expect Google to lead on computing, storage, and network.

2. Don’t build a configuration server, instead use Google sheets.

3. Not sure who is gonna win the cloud war? Remember docker and kuberbetes.

4. Tensorflow adoption curve can help you meet your AI needs.

 

Bio:

Darian studied Computer Science at Johns Hopkins University and then served as a Marine.  While engaged in an enterprise software career over the last 17 years, he has enjoyed creative projects like building VillagetheGame.com, acting, and teaching entrepreneurship overseas.  Some of Darian’s personal interests include hang-gliding, kiteboarding, and staying active with CrossFit.


Episode 22: The Evolution of Twitter



We will take a look at how twitter has evolved over the last 11 years, from 140 Characters to a Live Streaming Platform.

Bio:

Alexa is based in Los Angeles and serves as an Account Executive to Media & Entertainment clients at Twitter. In her 5 years at the social media company, she has worked closely with​ ​many of the major movie studios and TV networks on​ ​innovative ways to market a movie or TV show on Twitter.​ ​Alexa was one of the first sales hires in Twitter’s New York office and also​ ​had the opportunity to start Twitter’s offices in Miami and Mexico City.
Prior to Twitter,​ ​Alexa earned her BA at Skidmore College in Saratoga Springs, New York. She enjoys a home-cooked meal from her Italian family and has likely been to more Phish shows than you.


Episode 21: The Roller Coaster Ride to 40 Million Monthly Users



An honest discussion of the realities of a journey of a of a 5 time successful entrepreneur whose company – Ranker – now reaches 40 million people monthly and is solidly profitable with over 60 employees. Benson will take us through his self-funded beginnings to early angel rounds (partly secured in Pasadena), and funding from “name” VCs like Lowercase, Draper, and Wavemaker, and will discuss not just the success but also the many pitfalls even an experienced entrepreneur faced.

With all his prior success, Benson still did plenty of things wrong in the process of starting Ranker and had to work with less than ideal resources to survive, and eventually thrive. Benson will discuss the challenges of the tech world where massive changes are happening year-over-year and how even disruptive businesses can find themselves quickly disrupted. He will explain how to navigate hype vs reality with investors, and the Silicon Valley investor mentality vs everywhere else, among other topics.

 

Bio:

Clark Benson is the founder and CEO of Ranker, the leading digital media company for opinion-based, crowd-sourced rankings on just about everything. Launched in 2009, Ranker is Benson’s fifth startup. Ranker creates editorial lists to vote on about virtually every topic, and the 40 million+ monthly audience’s opinions shape the rankings. Prior to Ranker, Benson’s company, eCrush, an early social network for teens, was bought by Hearst Corporation in 2006. Benson lives in the Hollywood Hills with his wife and young twins.


Episode 20: Business, Risk and Pants-Free Mindfulness



A few years ago, most of us would have thought of “sensory deprivation” as some kind of unique torture experience. But Jim Hefner saw an opportunity for both personal, and business growth, all sans pantalon. Jim will share his experience discovering floating, and turning that discovery into creating the world’s largest sensory depravation center in Pasadena.

After a lifetime of using business to fuel his passions, Jim found himself at the center of a seismic life shift in which opportunity, fatherhood, and mindfulness coalesced. The result was Just Float, the world’s largest and most advanced float center. Since his very first float, Jim has been convinced that floating is a powerful tool for mindfulness and healing, and his journey has placed him in contact with a diverse and committed community of people who are out to prove it.

This journey has been marked by intensely stressful, risk-filled and sometimes overwhelmingly dark moments. But through a lifetime of survival, business experience, outdoor adventure, and inner exploration, Jim has found himself uniquely poised to not only revolutionize an industry, but to profoundly re-shape himself as well.

Bio:

Jim Hefner is co-founder and visionary of the world’s largest float center, Just Float, located in Pasadena, CA.  He is also a fledgling psycho-naut, serial entrepreneur, MBA, adventure athlete, husband and father, who also happens to be rabid about floating and creating the perfect float environment. Throughout his life, he’s been drawn to hobbies and experiences that require perfect commitment to the moment. Whether on a sheer rock face, a mountain bike, a wave, or in a float tank, what matters most to him is the sacred experience of flow, of absolute attention, and freedom from the noise of everyday life.

 

Twitter:  @justfloat