Tag Archives: Investing

Episode 43: Authentic Storytelling



Ryan Williams, the author of The Influencer Economy: How to Launch Your Idea, Share it With the World, and Thrive in the Digital Age, has built an actionable framework for telling better business and personal stories. His storytelling structure is a new approach for crafting and scripting your 3 authentic stories to tell in any room, anytime, to anyone.

Los Angeles-based author Ryan Williams teaches his step-by-step guide to telling your authentic brand story. He instructs how to build a core community around your idea, collaborate with key influencers to grow your base, and build a brand that changes the world. For the last three years, Ryan interviewed over 100 influencers who have built culture-changing online such as: Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill and many others. His authentic storytelling framework helps brands, leaders, and companies anchor their brand stories, grow their influence, and thrive in the digital age.

Bio

About Ryan: Ryan Williams is an author, keynote speaker, and former stand-up comedian. He authored the book, The Influencer Economy, a top-seller on Amazon. In his book, he teaches readers how to launch their stories, collaborate with influencers, and thrive in the digital age. For more book info, visit theinfluencerbook.com (http://theinfluencerbook.com/). Ryan’s work and writing has been featured in Inc. Magazine, Huffington Post, The Observer, Success Magazine, Business Insider, Social Media Examiner, and USA Today. On his podcast, also titled The Influence Economy, Ryan has interviewed over 100 influencers who have successfully built ideas online, including Seth Godin, Willie Geist, Derek Sivers, Troy Carter, Jemele Hill and many others. You can listen to his show at www.influencereconomy.com (http://www.influencereconomy.com/).

Ryan was an early team member at social media marketing firm, DigiSynd (acquired by Disney for $16 million), and Machinima.com (acquired by Warner Bros. for $100 million). He has given keynote talks and led panels at SXSW, VidCon, TIE-Con Canada, & Google. He’s also lectured classes at Vanderbilt University, City University of London, USC and Loyola Marymount.

 


Episode 40: Building Companies While Running Startup Accelerators on Three Continents



From Hong Kong, to Los Angeles, to the Vatican. How running three very different startup accelerators over five years changed the way I think about entrepreneurship. Multiple program formats, 100+ companies, tens of millions in funding, lots of customers, exits, all across three continents. The talk will focus on:

• Commonalities growing companies face across locations.

• Getting results: How I try to trick people into learning.

• Next steps in thinking about the future of company growth.

Bio

Paul Orlando enables companies to grow. He is Incubator Director and Adjunct Professor of Entrepreneurship at USC. Paul has founded and operated successful startup accelerator programs in Hong Kong (focused on mobile development), Los Angeles (focused on growing a wide range of companies with founders affiliated with USC), and Rome (the Laudato Si accelerator, partnered with the Vatican and focused on environmental technology). Companies Paul has worked with have raised tens of millions in capital, served millions of customers, and have been acquired. He has authored several related academic case studies available on Harvard Business Publishing. Paul also helps larger institutions innovate, develop, and grow, especially in lowering the risk of innovation projects, speeding up learning cycles, and transitioning past legacy business models and products.

Paul has been featured in media including Forbes, TechCrunch, Fast Company, and the Wall Street Journal. He was a winner at the TechCrunch Disrupt Hackathon. Paul has a BA from Cornell, an MBA from Columbia, and speaks Mandarin.

Twitter handle: @porlando

Speaker email: paul.orlando@gmail.com


Episode 32: Adventures in STEAM



STEAM:CODERS, a 501(c)(3) nonprofit organization, teaches underrepresented and underserved K-12 students the fundamentals of Science, Technology, Engineering, Art, and Math (STEAM). Students engage in a variety of STEAM-related classes (i.e., Coding and Robotics) and field trips that allow students to learn directly from professionals – scientists, engineers and artists – and see technology first-hand. Our goal is to unlock each student’s potential for continued learning and future success, providing them with attainable pathways to academic and career pathways. We focus on developing their logic, creative thinking and problem-solving skills. Opportunity + Imagination = Innovation.

Bio:

Raymond Ealy, Executive Director, founded STEAM:CODERS in July 2014. The organization was a spin-off from the Gamma Zeta Boule Foundation’s award-winning L.A.M.P. Mentor Program, based in Pasadena, CA. Ealy helped create the L.A.M.P. Mentor Program (L.A.M.P. – Leadership, Achievement, Management and Professionalism) in 2007, to provide soft skill training for underserved and underrepresented high school boys who wanted to attend and graduate from college. The L.A.M.P. Mentor Program students attend and have graduated from schools across the country (i.e., Harvard, UCLA, Amherst, UC Berkeley, Morehouse College, University of Michigan, Marist College, Loyola Marymount, Hampton University, American University, among many others).

STEAM;CODERS was created to address the demand for STEM (and STEAM) training for disadvantaged K-12 youth. STEAM:CODERS has served over 2500 students, since inception. Students have been introduced to the STEAM-related fields of Science, Technology, Engineering, Art and Math. The program teaches logic, critical thinking and problem solving, providing attainable pathways for academic and career success. STEAM:CODERS focuses on underserved and underrepresented students of color, who attend Title 1 schools and reside in low-income households. Access to instruction, curricula and equipment, expands their skill sets and increases their exposure to industries and careers that may not be within their vision (i.e., coding, robotics, art and design).

Ealy has over 25 years of management experience in financial services, the nonprofit and retail sectors. Past positions have included management roles with Bank of America, Countrywide Financial Services, Security Pacific Bank, and Wells Fargo Bank. Ealy currently serves on the following Boards: Innovate Pasadena, La Salle High School Board of Regents (Pasadena, CA)  and LA’s BEST Advisory Board (Los Angeles, CA). Previous board affiliations include the Pasadena Community Foundation and the Gamma Zeta Boule Foundation. He received a B.A. from Florida State University.


Episode 31: Who is this TED guy anyway? And what the heck is TEDx?



The TED tagline is “ideas worth spreading,” but if you want to be one of their speakers or lead one of their events, you need to know how to make your idea stand out from the rest. As the Executive Director of TEDxPasadena, TEDxPasadenaWomen and TEDxPasadenaSalon, and as an attendee at TEDSummit in Banff, Canada, Heather Heimerl Brunold has worked with countless TEDx speakers and curators. Join this lively, interactive conversation designed to identify ways to systematically tackle this dream, step by step.

Full:

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). In the spirit of “ideas worth spreading,” TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talk videos and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

TEDxPasadenaWomen seeks to transform the local conversation surrounding equity and access for women and girls, providing a launch pad for the cross-pollination of ideas and expertise between industries, socio-economic groups, ages, and life experiences. We believe strongly in fostering learning, inspiration and wonder — by nurturing relationships that begin though conversations at our yearly conference, but then deepen throughout the year at our monthly TEDxPasadenaSalons. We serve, engage, and empower underserved communities, regardless of gender, including women, girls, people of color, and the LGBTQ communities. Our brand collaborates with members, speakers, and community partners from all over the San Gabriel and San Fernando Valleys (and beyond) to positively impact business and community relationships, cooperative partnerships, public policy, knowledge, civic structures and political systems.

The goal of our annual conference (held this year at the Huntington Library on Saturday, September 30th) is to come together as a community of bright minds with diverse interests, to share discourse inspired by live TEDx talks that are idea-focused and cover a wide range of subjects. We hope the community gathering will foster learning, inspiration and wonder – and which will provoke conversations that matter.

Bio

Heather Heimerl Brunold has been a thought leader in education, specializing in adolescent development and family/school dynamics, for more than two decades, but after completing her doctorate in education from the University of Southern California, Heather became passionate about utilizing her talents as an educator to impact the greater community. Feeling she could positively influence her community’s approach to how we learn, Heather established Words2Action, a nonprofit organization whose mission is to engage learners, leaders and educators – through spoken word and tangible action – in a united effort to change the world, one idea at a time. Heather is by her nature a helper, healer and teacher. Her passion for learning and her love of relationship building are the reasons she enjoys serving TEDxPasadenaWomen as the Executive Director/Licensee.


Episode 29: Future of Personal AI + Pasadena as a start-up location



AI is everywhere: AI driving cars. AI replacing doctors. AI writing music. Taxing robots. AI is taking over the world. By tying our data profiles to artificial intelligence, we can breathe life into our personal information and turn them into our very own 3D avatars; avatars that depict our identical likeness and can perform tasks as our representative. ObEN is developing Personal Artificial Intelligence (PAI), a 3D digital twin avatar that looks, talks, sings and thinks uniquely like its human counterpart. ObEN is also the leading developer for Project PAI, a fully decentralized block-chain based network designed to give people trackable ownership and management rights to their intelligent data profiles, or their PAI. In this talk, you will learn more about what role Personal Artificial Intelligence will play in our future lives.

Most AI companies are based out of Silicon Valley, however, ObEN decided to make Pasadena its home. One of the most common questions ObEN gets is: “Why Pasadena? Why not Silicon Valley?” In this talk, you will find out the critical role location plays in determining if a startup can build a team, raise an initial round of financing, get off the ground, compete in the marketplace, and survive.

Bio:

Nikhil Jain is co-founder and CEO of ObEN, an artificial intelligence company based in Pasadena. Prior to ObEN, Nikhil spent five years at Kaiser Permanente after which he founded two startups, Up and Running Software and OnGreen. Nikhil has an MBA from University of Southern California and a Bachelors in Electrical Engineering. Learn more at www.jain.ai.

ObEN is an AI company that develops Personal Artificial Intelligence, a 3D digital avatar that looks, talks, sings and thinks uniquely like its human counterpart. ObEN was cofounded by Nikhil Jain and Adam Zheng in 2014 with the belief that every person in the world should have their own AI-driven virtual copy which can do things on behalf of the human for which he/she might not have the time or the capability. Nikhil and Adam started the company based on their personal experiences when their kids missed them as they were traveling on business and wished they could leave a virtual copy of themselves behind.

ObEN is based out of Idealab in Pasadena, CA. All technology is developed in-house and is patented. It currently has a team of 35+ of which almost 70% have PhDs and other advanced degrees from top schools such as Caltech, Berkeley, MIT, Princeton, USC and UCLA. ObEN has raised $13.8 million to date in Series A funding from top investors including Tencent, Softbank Korea and HTC.

List of other investors and partners can be found here: https://oben.me/press/


Episode 27: Chick-Fil-A: “How I became the owner of an $8m business with only $10k to start”



Adaobi shares her story of she became the Owner/Operator of the Chick-fil-A in Pasadena. She was 1 of 30,000 applicants, and had only $10,000 to start… but she managed to build a successful branch through an effective culture that lead to the acquisition – and retention – of great talent.

Bio:

Adaobi was born in Nigeria and was introduced to Chick-fil-A in 2004 when she started working at the Chino Hills location. She quickly rose into leadership positions and began to pursue Chick-fil-A as a life-long career. After receiving her Business Management degree from California Baptist University, she moved to Atlanta, Georgia to work at the Chick-fil-A home office. This led to her involvement in the opening of more than 100 new Restaurants nationwide. Adaobi’s ultimate goal was to become a Chick-fil-A Operator in California and that dream came to fruition in 2014 when she was selected to be the Owner/Operator of the Pasadena location.


Episode 22: The Evolution of Twitter



We will take a look at how twitter has evolved over the last 11 years, from 140 Characters to a Live Streaming Platform.

Bio:

Alexa is based in Los Angeles and serves as an Account Executive to Media & Entertainment clients at Twitter. In her 5 years at the social media company, she has worked closely with​ ​many of the major movie studios and TV networks on​ ​innovative ways to market a movie or TV show on Twitter.​ ​Alexa was one of the first sales hires in Twitter’s New York office and also​ ​had the opportunity to start Twitter’s offices in Miami and Mexico City.
Prior to Twitter,​ ​Alexa earned her BA at Skidmore College in Saratoga Springs, New York. She enjoys a home-cooked meal from her Italian family and has likely been to more Phish shows than you.


Episode 21: The Roller Coaster Ride to 40 Million Monthly Users



An honest discussion of the realities of a journey of a of a 5 time successful entrepreneur whose company – Ranker – now reaches 40 million people monthly and is solidly profitable with over 60 employees. Benson will take us through his self-funded beginnings to early angel rounds (partly secured in Pasadena), and funding from “name” VCs like Lowercase, Draper, and Wavemaker, and will discuss not just the success but also the many pitfalls even an experienced entrepreneur faced.

With all his prior success, Benson still did plenty of things wrong in the process of starting Ranker and had to work with less than ideal resources to survive, and eventually thrive. Benson will discuss the challenges of the tech world where massive changes are happening year-over-year and how even disruptive businesses can find themselves quickly disrupted. He will explain how to navigate hype vs reality with investors, and the Silicon Valley investor mentality vs everywhere else, among other topics.

 

Bio:

Clark Benson is the founder and CEO of Ranker, the leading digital media company for opinion-based, crowd-sourced rankings on just about everything. Launched in 2009, Ranker is Benson’s fifth startup. Ranker creates editorial lists to vote on about virtually every topic, and the 40 million+ monthly audience’s opinions shape the rankings. Prior to Ranker, Benson’s company, eCrush, an early social network for teens, was bought by Hearst Corporation in 2006. Benson lives in the Hollywood Hills with his wife and young twins.


Episode 17: Going Global: Localizing a Localization Startup



As a copywriting and translation agency, Supertext has helped many startups go global by localizing websites, software, apps, and more. A decade after starting up in Europe, it decided to eat its own dog food – Supertext USA, Inc. launched in Silicon Valley in 2016. Kristy Sakai, CEO, talks about the challenges companies face when expanding internationally. What does it mean to have a global strategy? What should drive expansion and growth? How do you remain true to your brand or product when adapting to markets? Find out about the hard lessons learnt and why it’s still worth it.

Bio:

Kristy Sakai is CEO of Supertext USA, Inc. Born to Japanese parents, she spent her early childhood in the sunny state of California, had a few testing years in Japan before surviving adolescence in England. After graduating from the London School of Economics with a BSc in Management, she moved to Berlin. There, she honed her entrepreneurial skills as a freelance copywriter and translator, subsequently joining ADAPT, a copywriting & design agency for international markets. As Head of English and East Asian Languages, she was key to establishing the agency in the advertising industry through marketing, account management and project management. 10 years later, she joined Supertext in Zurich in its early startup stage. Founded as the first web-based copywriting service, Supertext shook up the industry with the digitalization and automation of workflows way back when projects were still being managed by email. Today, it offers copywriting, translating, localizing, editing and proofreading services in more than 30 languages for all industries. Kristy is now back full circle in Los Angeles to head up Supertext’s US expansion. Wherever she is, she remains true to her mission: to rid the world of bad copy. Because she believes the pen is mightier than the sword.

 

Twitter: @kristysakai

Email: kristy@supertext.com


Episode 16: Media Literacy 101: How Combat “FAKE NEWS”



With all the talk about “fake news” and new questions arising about what to trust — we’re setting the record straight.

Understand how the news media works. What is mainstream media anyway? Who writes and produces it? What goes into it? Who is breaking news? Where do they get that info?

Understand what news gathering is, who breaks news and what that means. How to tell if a news source is legitimate. And how to tell if a news source is not ethical.

We’re pulling back the curtain on how the news business works. We’re showing you how news is gathered, what’s at stake with every story, and how to stay informed (without getting fooled by fake news or propaganda).

The freedom of the press is enshrined in the U.S. Constitution for a reason — we’ll explain why and show students how they too can be best informed and fight against fake news and unethical sources of misinformation.

Gain a better understanding of the media landscape in 2017. We’ll reveal what are ethical, vetted sources of information, and why the freedom of the press is vital to democracy.

(This overview is a preview to a longer course series being taught at General Assembly April 24 – June 5).

 

Lori Kozlowski, Journalist, Editor, Media Exec

Twitter: @lorikozlowski

Email: lori@lorikozlowski.com

Lori is a journalist, editor, producer, and media executive, exploring storytelling in all of its forms. She produced the virtual reality documentary series Project Empathy. Previously, she served as Editorial Director at entertainment company Atom Factory, leading the company’s media division. She also co-founded Smashd, a publication about culture, music, and tech. She was formerly a digital editor and columnist for Forbes, writing about entrepreneurs, startups, and technology. Prior to Forbes, she served as a senior editor at the Los Angeles Times for five years, where she headed mobile technology, digital strategy, and emerging platforms for the media company. She has worked with MIT Media Lab startups on the merger of tech and story, and has served as adjunct faculty at Chapman University and USC. Her work has appeared in numerous national publications including Entrepreneur Magazine, Variety, among many others.

 

Aunny (De La Rosa) Bathe

Founder + CEO

DLR Public Relations

www.dlrpublicrelations.com

t: @aunnyd

ig: @dlrpublicrelations

Email: aunny@dlrpublicrelations.com

Aunny is a PR professional with over 15 years experience working with the media on behalf of her roster of tech and consumer clients. Aunny joined a digital marketing agency right out of college at the height of the tech boom where she cut her teeth building communications programs for enterprise software companies and large consumer brands like Virgin and Kodak. Since then, she has experienced all sides of the table working at PR agencies, managing corporate communications in-house, and consulting both small companies and established brands at every stage of business. Some of her current and past clients include, Yelp, deviantART, Project Empathy, Science 37, Talenthouse, Fluence, the City of Los Angeles, Department of Cultural Affairs, and Birdwell Beach Britches.