Tag Archives: Start-Ups

Episode 16: Media Literacy 101: How Combat “FAKE NEWS”



With all the talk about “fake news” and new questions arising about what to trust — we’re setting the record straight.

Understand how the news media works. What is mainstream media anyway? Who writes and produces it? What goes into it? Who is breaking news? Where do they get that info?

Understand what news gathering is, who breaks news and what that means. How to tell if a news source is legitimate. And how to tell if a news source is not ethical.

We’re pulling back the curtain on how the news business works. We’re showing you how news is gathered, what’s at stake with every story, and how to stay informed (without getting fooled by fake news or propaganda).

The freedom of the press is enshrined in the U.S. Constitution for a reason — we’ll explain why and show students how they too can be best informed and fight against fake news and unethical sources of misinformation.

Gain a better understanding of the media landscape in 2017. We’ll reveal what are ethical, vetted sources of information, and why the freedom of the press is vital to democracy.

(This overview is a preview to a longer course series being taught at General Assembly April 24 – June 5).

 

Lori Kozlowski, Journalist, Editor, Media Exec

Twitter: @lorikozlowski

Email: lori@lorikozlowski.com

Lori is a journalist, editor, producer, and media executive, exploring storytelling in all of its forms. She produced the virtual reality documentary series Project Empathy. Previously, she served as Editorial Director at entertainment company Atom Factory, leading the company’s media division. She also co-founded Smashd, a publication about culture, music, and tech. She was formerly a digital editor and columnist for Forbes, writing about entrepreneurs, startups, and technology. Prior to Forbes, she served as a senior editor at the Los Angeles Times for five years, where she headed mobile technology, digital strategy, and emerging platforms for the media company. She has worked with MIT Media Lab startups on the merger of tech and story, and has served as adjunct faculty at Chapman University and USC. Her work has appeared in numerous national publications including Entrepreneur Magazine, Variety, among many others.

 

Aunny (De La Rosa) Bathe

Founder + CEO

DLR Public Relations

www.dlrpublicrelations.com

t: @aunnyd

ig: @dlrpublicrelations

Email: aunny@dlrpublicrelations.com

Aunny is a PR professional with over 15 years experience working with the media on behalf of her roster of tech and consumer clients. Aunny joined a digital marketing agency right out of college at the height of the tech boom where she cut her teeth building communications programs for enterprise software companies and large consumer brands like Virgin and Kodak. Since then, she has experienced all sides of the table working at PR agencies, managing corporate communications in-house, and consulting both small companies and established brands at every stage of business. Some of her current and past clients include, Yelp, deviantART, Project Empathy, Science 37, Talenthouse, Fluence, the City of Los Angeles, Department of Cultural Affairs, and Birdwell Beach Britches.


Episode 15: Patient Care & Community Engagement in 2030 & Beyond (Kaiser School of Medicine)



The Kaiser Permanente School of Medicine will offer more than a conventional medical education. It offers the unique opportunity to be taught by the physicians of the Permanente Medical Groups, recognized as one of the premier medical groups in the nation, and surrounded by the people, data and technology of Kaiser Permanente, one of the nation’s highest-performing health care models. Students will get invaluable realworld experience in an inclusive environment of multi-dimensional diversity, and will prosper in a culture of wellness, resilience and total health. This unparalleled approach will create physicians who have the knowledge, skills and passion to lead the transformation of health care in our nation and help our communities thrive. • Students will learn how to deliver high quality care from one of the nation’s premier medical groups, whose physicians have been teaching physicians for over 70 years. • They will get unparalleled access to the people, data and advanced technology of KP’s future-facing care delivery model.

 

• Students will get invaluable clinical experience from Day One, learning how to provide compassionate, healing, hands-on quality care in a team-based environment.

• They’ll find multi-dimensional diversity — of thought, experience and culture — in every aspect of the school.

• Students will learn what matters from the interplay of information and experience between the clinical and classroom settings.

 

Bio:

Christine K. Cassel, MD is the Planning Dean of the Kaiser Permanente School of Medicine. Previously, she was the President and CEO of the National Quality Forum. She is a leading national expert in geriatric medicine, medical ethics, health policy and quality of care. Dr. Cassel was one of 20 scientists chosen by President Obama to serve on the President’s Council of Advisors on Science and Technology (PCAST), which advises the President on science, technology, and innovation relevant to responsible and effective policy. Among her many professional achievements and honors, Dr. Cassel is a member of the National Academy of Medicine, was President of the American College of Physicians, Chair of the American Board of Internal Medicine; President of the American Federation for Aging Research; and was a member of the Advisory Committee to the Director at the National Institutes of Health. She has served on the boards of directors of Kaiser Foundation Health Plan and Hospitals, Premier Inc., and the Greenwall Foundation.


Episode 14: Why Good UX Design is Smart Business



Erik Wingren and Petra Wennberg Cesario, partners and co-founders of Interactivism, will present and discuss the value of user-centered design, focusing on critical questions:

-What is real UX?

-How does UX fit into the development process?

-Why is it critical to engage design early on, and how do you do that?

-How do UX designers understand the user?

-How does UX increase engineering output?

-How does UX attract and retain users?

– What is the ROI of embracing the UX design process?

Bios:

Erik Wingren brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process. With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design. Before founding Interactivism in 2012, Erik worked with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science. As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

Petra Wennberg Cesario is a Visual / UX Designer with over 15+ years of experience designing effective brands and digital products for Startups to Fortune 500 companies. Born in Sweden, studying communication design at Art Center College of Design (Europe) in Switzerland, then completing her BA in Graphic Design at Art Center College of Design in Pasadena. Petra is the co-founder of the North East LA based UX Meetup NELAUX that focuses in fostering a thriving community of designer and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, and organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.


Episode 13: Staying Ahead of the Curve in an Era of Change



An overview of Laserfiche’s rise to become an international developer of the world’s premiere Enterprise Content Management software. From its humble beginnings with a unique sales structure, to its evolution into an industry leader that annually hosts Empower, the largest ECM conference in the United States, Laserfiche has continued to reinvent and improve the industry for the past three decades. CEO Christopher Wacker will explain where Laserfiche fits within the ECM landscape and how the company has positioned itself for future growth and expansion. He will also touch upon the company’s roadmap – its Digital Transformation Model – and how it will ultimately improve those Laserfiche end users that embark upon it.

Bio:

Chris Wacker is the CEO of Laserfiche, the leading global provider of content management software. With intuitive on-premises and Cloud solutions for document management and business process automation.  Laserfiche products improve productivity, efficiency and strategic decision-making for clients across industries.

Chris co-founded Compulink and Laserfiche in the 1980s with his late wife and partner Nien-Ling Wacker. They grew the organization from a small software consulting company to a more than $100 million software developer headquartered in Long Beach, CA, with offices across the United States, as well as in Mexico, Canada, the United Kingdom, Hong Kong and China.

Earlier in his career, Chris worked in Saudi Arabia for Ralph M. Parsons, Construction Engineers, where he helped develop the municipal systems infrastructure for a new city with a population of 50,000 people. Before that, he spent several years with the U.S. Mission to the United Nations in New York.

Chris has traveled extensively throughout Europe, Africa and the Middle East, and speaks several foreign languages. He holds a bachelor’s degree in social science from Hofstra University in New York.


Episode 11: The Five Smartest and Dumbest Things I did as a Founder



The Managing Director of Techstars LA shares the story of her journey as an entrepreneur.  She will talk about how she transitioned from a McKinsey consultant to a tech founder, how she raised money, grew her company and sold it, and the mistakes she made along the way.  She’ll also provide an overview of the new Techstars LA accelerator program and how she’s applying what she learned as a founder to helping other entrepreneurs.

Bio:

Anna Barber is the Managing Director of Techstars LA, an accelerator program that is part of the global Techstars network.  After graduating from Yale and Yale Law School, she started her career as a corporate lawyer focused on public company transactional work and spent two years at McKinsey as a strategy consultant to retail, media and financial services companies. She served as VP Product at Petstore.com and two other early stage e-commerce companies, before transitioning to Los Angeles where she started a talent management firm and produced two feature films.  In 2006 Anna sat next to a woman on an airplane who became her business partner in her next startup, Scribble Press. Anna was most recently GM and VP Partnerships at Fingerprint Digital, after exiting Scribble Press to Fingerprint. During the past decade she has served as an advisor, strategy consultant and coach to many other entrepreneurs, with a focus on product roadmap, commercialization, business development and financing.

She loves the concept-to-launch phase, go to market strategy, fundraising strategy and growth planning.  In her coaching work she focuses on building high performance teams and helping founders grow with their companies.  She believes in the power of storytelling and creating harmony between personal and company goals.  Find her @annawbarber.

email anna.barber@techstars.com


Episode 10: Snapchat 101 for Business



With over 150 million daily active users participating over 10 billion views daily, Snapchat has emerged as today’s fastest growing social platform. And as Venice-based Snap Inc marches towards its IPO, adults and marketers alike are trying to figure out how to make the most of the channel which is easy to use, but hard to understand. SNAPCHAT 101 author Scott Perry takes away the mystery surrounding the platform by showing the basics of use for Snapchat, and providing an overview of best practices in using Snapchat to promote your brand or business.

In this presentation Perry goes over the macro reasons for joining Snapchat, breaks down the basics of everyday use, explains a lot of the challenges within the platform, goes over how to post, what to post, when to post, and the various paid & free channels businesses can use to engage with potential customers, as well as promote themselves on the platform.

 

Bio:

Scott Perry, founder of marketing firm Sperry Media, has made a living for nearly two decades by helping everyone from Fortune 500 companies to indie stores understand emerging platforms for their business, whether it’s been email, ad networks, Friendster, Facebook, Instagram, Twitter, and numerous other channels which have come & gone along the way. Clients have included Hasbro, Universal, Sony, Comedy Central, BBC, CBS, Fox, MTV, Nokia, Turner Networks, and nearly every single record label in America.

 

Perry’s first book, SNAPCHAT 101 is a Top 3 best seller on Amazon, and was most recently #1 Most Wishlisted, ahead of such luminaries as Guy Kawasaki and Ryan Holiday. SNAPCHAT 101 has even been called by Snap Inc founder Evan Spiegel, “Easy to understand and approachable.”

scott@sperrymedia.com

@scottperry


Episode 09:Entrepreneurship and the razor-thin difference between success and failure with Bill Cullen



Are you an entrepreneur or entrepreneurial?

Is there a difference? Aren’t both innovators, promoters, builders, leaders, passionate, persistent and dedicated?

Being a successful entrepreneur starts with who you are. If you’re forced at gun point to walk a tight-rope between two New York skyscrapers, do you ask for a safety net or not?

Entrepreneurship is identifying, evaluating and exploiting an opportunity. It could be a solo project or something on the scale of Google or Uber.

But a new venture isn’t always an innovative idea to meet a need the consuming public didn’t think they had. It can be as simple as looking at an old idea or method in a new way. A case in point, good companies are always singling out people who are “intrapreneurial” because inside ventures are driven by the need for innovation to add sustainable competitive advantage and economic value.

So why do some businesses succeed and others fail? David Drucker says it’s usually due to poor management, not because the idea was bad although that’s certainly a factor. While there’s no substitute for skilled and experienced management when the going gets tough, there are several other critical success factors besides good science and technology such as attitude, patience, people, good habits and timing. We’ll explore these in depth with many real world examples of success and failure and what made a difference.

 

Bio:

Bill Cullen is a highly respected executive with 40-plus years of C-level experience in media, mobile, consumer products and advertising businesses. He is actively engaged as an adviser and board member specializing in strategic positioning, financial management and complex business dealings for early-stage and middle-market companies including a well recognized travel comfort products company a long-established sunglass brand, both enjoying rapid growth in worldwide distribution.

Previously, he has led a leading mobile marketing company that he sold to a competitor, served in various executive officer capacities including Chairman and CEO of a publically traded, enterprise software developer, a long-form advertising company that he helped organize and grow from inception to serve approximately 30 million cable television households, and founded a news programming project for Cox Communications, Inc. He held various high level leadership positions in the cable television industry for two decades and was recognized for a record of innovation, industry progress, and marketing excellence.

Mr. Cullen began his business career in banking and has held several senior finance positions in a wide variety of businesses including professional sports, real estate, restaurants and consumer, industrial and commercial finance companies.


Episode 07: Tim Cadogan (CEO OpenX) talks about his experiences building Open X



In this session Tim Cadogan will talk about some of his experiences building OpenX. Topics will include strategic focus, navigating the life cycle of a company, making decisions in the face of uncertainty, leadership choices and implications, shaping culture & communicating through adversity. 

OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As monetization partners to more than 1,200 publishers worldwide, OpenX has the largest knowledge base of publishers needs and trends. Our robust global technology infrastructure that ensures full reliability for all ad formats across all digital environments.

Tim Cadogan is the Chief Executive Officer of OpenX and Chairman of the Board of Directors. From 2003-2008 Tim was at Yahoo!, most recently as Senior Vice President of Global Advertising Marketplaces overseeing the primary advertising product lines at the company, including Display, Search and Video. Previously at Yahoo!, Tim was Vice President of Search where he was responsible for both the consumer search and paid search businesses. Prior to Yahoo!, Tim was Vice President of Search at Overture (formerly GoTo.com). Prior to Overture, he was a consultant at The Boston Consulting Group and McKinsey & Company.

Tim earned his B.S. from The London School of Economics, his M.Phil from Oxford University and his MBA from Stanford University.


Episode 06: Civic Innovation & How it Improves our Lives: Pasadena as Case Study



Historically, innovation has been almost exclusively the realm of the private sector, but more recently there has been a movement to assess and strategically deploy innovation in the places we live.  Civic innovation includes new ideas, technologies or methodologies that improves upon existing processes and systems in order to improve the lives of citizens or the function of the society that they live within.  This broad concept includes but goes beyond the more narrow technology movement known as smart cities. It spans new modes of transportation or how existing modes might better work together, clever ways to capture real-time data across city infrastructure and enhance efficiency and citizen transparency, new approaches for managing zoning or even concepts as radical as what is a city and how does it function.  This presentation and conversation will introduce the concept of civic innovation and then explore a few specific examples of it at work in the City of Pasadena.

Bio:

Andy Wilson is a serial entrepreneur having led, founded or invested in almost two dozen Southern California high tech start-ups. He has a long history of service with local not for profits including leadership roles at Pasadena Heritage, Pacific Oaks College, the Gamble House and STEAM Coders.  Andy is a co-founder and board member of Innovate Pasadena, which is dedicated to advancing the east side of Los Angeles as a vibrant innovation community. He is a frequent speaker on the role of innovation to create high paying local jobs with the goal of enhancing quality life in our community.

Andy has extensive volunteer experience with the City of Pasadena including service on the Planning Commission, Design Commission, Urban Forestry Advisory Commission and the Pasadena Center Operating Committee (the convention center & visitors bureau). Andy currently represents District 7 (District 7 includes Playhouse District, South Lake, Madison Heights, Oak Knoll, Caltech, Pasadena City College and  Langham Hotel neighborhood) on the Pasadena City Council.  He also serves on the both the Municipal Services Committee (the Pasdena Power & Water Company) and the Economic Development and Technology Committee of the City Council.

Andy is an advocate for thoughtful urban planning that protects neighborhoods and is committed to the Complete Streets and Active Transport concepts, making it easier for people to walk, bike, use transit and ride share. Since in office, Andy has been active in both the South Lake Business Association and the Playhouse District Association in an effort to attract more high quality tenants and promote the success of these District 7 Business Improvement Districts.  With an extensive background in finance, Andy is committed to fiscal responsibility while maintaining high quality services in key areas like public safety and recreation and parks.

Andy holds a degree in engineering with honors from Dartmouth College and an MBA from Harvard Business School.  He is a graduate of Leadership Pasadena and has completed advanced certificate programs at Columbia University, Massachusetts Institute of Technology (MIT) and Northwestern Kellogg School of Business.  He and his wife Liz can often be seen walking with their school aged boys and rescue dog in Madison Heights, their home for 20 years.


Episode 05: How Prioritizing Purpose Makes All The Difference In Creating a Lasting Business



“Technology will change our future as much as all the religious and spiritual leaders combined.” ~ Dan Brown

With exponentially increasing attention options and rapidly decreasing attention spans, it can feel like a helpless struggle to get people to engage with our products and services – not to mention foster long-lasting loyalty. In a systemic marketing machine built on reeling people in with perceived value, the only way to have any possibility of sustained engagement is from rigorous focus on tangible value – and that all beings at the core of our business. Our government recognizes businesses as people, and we need to start doing the same thing. We want to spend our time with people who make us feel happy and important, so why would it be any different for the businesses that are asking us for that same time and engagement?

As the innovators, entrepreneurs, creators, and builders of technology, we have the opportunity and obligation to apply our talents and tools towards cultivating a world that chooses Love over Fear at every intersection. Establishing this baseline is requisite to create a deep and lasting connection with our customers, suppliers, distributors, employees, families, and everyone else that is touched, influenced, and effected by our business creations. We cannot take for granted the power that comes with being able to have our products, services, and ideas literally reach billions of people across the globe, and our professional endeavors will reap the benefit of appealing to the the highest good that we all strive to access in our lives.

Bio

Eron Zehavi is the Founder and CEO of Wellnest, a holistic wellness lifestyle brand and local digital marketplace to easily and affordably connect yoga teachers with students for personalized 1-on-1, small group, and corporate yoga  sessions. He was previously the Co-Founder and Chief Rewards Officer of Swagbucks, the web’s largest and most engaged rewards and loyalty community with over $160 million is distributed rewards. Swagbucks grew bootstrapped for 6 years and raised $60M from TCV in May 2014. Eron is also a socially conscious investor and consultant, working with companies who’s Missions are focused on creating a more healthy, compassionate, and joyful world.