Tag Archives: UX

Episode 29: Future of Personal AI + Pasadena as a start-up location



AI is everywhere: AI driving cars. AI replacing doctors. AI writing music. Taxing robots. AI is taking over the world. By tying our data profiles to artificial intelligence, we can breathe life into our personal information and turn them into our very own 3D avatars; avatars that depict our identical likeness and can perform tasks as our representative. ObEN is developing Personal Artificial Intelligence (PAI), a 3D digital twin avatar that looks, talks, sings and thinks uniquely like its human counterpart. ObEN is also the leading developer for Project PAI, a fully decentralized block-chain based network designed to give people trackable ownership and management rights to their intelligent data profiles, or their PAI. In this talk, you will learn more about what role Personal Artificial Intelligence will play in our future lives.

Most AI companies are based out of Silicon Valley, however, ObEN decided to make Pasadena its home. One of the most common questions ObEN gets is: “Why Pasadena? Why not Silicon Valley?” In this talk, you will find out the critical role location plays in determining if a startup can build a team, raise an initial round of financing, get off the ground, compete in the marketplace, and survive.

Bio:

Nikhil Jain is co-founder and CEO of ObEN, an artificial intelligence company based in Pasadena. Prior to ObEN, Nikhil spent five years at Kaiser Permanente after which he founded two startups, Up and Running Software and OnGreen. Nikhil has an MBA from University of Southern California and a Bachelors in Electrical Engineering. Learn more at www.jain.ai.

ObEN is an AI company that develops Personal Artificial Intelligence, a 3D digital avatar that looks, talks, sings and thinks uniquely like its human counterpart. ObEN was cofounded by Nikhil Jain and Adam Zheng in 2014 with the belief that every person in the world should have their own AI-driven virtual copy which can do things on behalf of the human for which he/she might not have the time or the capability. Nikhil and Adam started the company based on their personal experiences when their kids missed them as they were traveling on business and wished they could leave a virtual copy of themselves behind.

ObEN is based out of Idealab in Pasadena, CA. All technology is developed in-house and is patented. It currently has a team of 35+ of which almost 70% have PhDs and other advanced degrees from top schools such as Caltech, Berkeley, MIT, Princeton, USC and UCLA. ObEN has raised $13.8 million to date in Series A funding from top investors including Tencent, Softbank Korea and HTC.

List of other investors and partners can be found here: https://oben.me/press/


Episode 22: The Evolution of Twitter



We will take a look at how twitter has evolved over the last 11 years, from 140 Characters to a Live Streaming Platform.

Bio:

Alexa is based in Los Angeles and serves as an Account Executive to Media & Entertainment clients at Twitter. In her 5 years at the social media company, she has worked closely with​ ​many of the major movie studios and TV networks on​ ​innovative ways to market a movie or TV show on Twitter.​ ​Alexa was one of the first sales hires in Twitter’s New York office and also​ ​had the opportunity to start Twitter’s offices in Miami and Mexico City.
Prior to Twitter,​ ​Alexa earned her BA at Skidmore College in Saratoga Springs, New York. She enjoys a home-cooked meal from her Italian family and has likely been to more Phish shows than you.


Episode 17: Going Global: Localizing a Localization Startup



As a copywriting and translation agency, Supertext has helped many startups go global by localizing websites, software, apps, and more. A decade after starting up in Europe, it decided to eat its own dog food – Supertext USA, Inc. launched in Silicon Valley in 2016. Kristy Sakai, CEO, talks about the challenges companies face when expanding internationally. What does it mean to have a global strategy? What should drive expansion and growth? How do you remain true to your brand or product when adapting to markets? Find out about the hard lessons learnt and why it’s still worth it.

Bio:

Kristy Sakai is CEO of Supertext USA, Inc. Born to Japanese parents, she spent her early childhood in the sunny state of California, had a few testing years in Japan before surviving adolescence in England. After graduating from the London School of Economics with a BSc in Management, she moved to Berlin. There, she honed her entrepreneurial skills as a freelance copywriter and translator, subsequently joining ADAPT, a copywriting & design agency for international markets. As Head of English and East Asian Languages, she was key to establishing the agency in the advertising industry through marketing, account management and project management. 10 years later, she joined Supertext in Zurich in its early startup stage. Founded as the first web-based copywriting service, Supertext shook up the industry with the digitalization and automation of workflows way back when projects were still being managed by email. Today, it offers copywriting, translating, localizing, editing and proofreading services in more than 30 languages for all industries. Kristy is now back full circle in Los Angeles to head up Supertext’s US expansion. Wherever she is, she remains true to her mission: to rid the world of bad copy. Because she believes the pen is mightier than the sword.

 

Twitter: @kristysakai

Email: kristy@supertext.com


Episode 14: Why Good UX Design is Smart Business



Erik Wingren and Petra Wennberg Cesario, partners and co-founders of Interactivism, will present and discuss the value of user-centered design, focusing on critical questions:

-What is real UX?

-How does UX fit into the development process?

-Why is it critical to engage design early on, and how do you do that?

-How do UX designers understand the user?

-How does UX increase engineering output?

-How does UX attract and retain users?

– What is the ROI of embracing the UX design process?

Bios:

Erik Wingren brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process. With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design. Before founding Interactivism in 2012, Erik worked with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science. As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

Petra Wennberg Cesario is a Visual / UX Designer with over 15+ years of experience designing effective brands and digital products for Startups to Fortune 500 companies. Born in Sweden, studying communication design at Art Center College of Design (Europe) in Switzerland, then completing her BA in Graphic Design at Art Center College of Design in Pasadena. Petra is the co-founder of the North East LA based UX Meetup NELAUX that focuses in fostering a thriving community of designer and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, and organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.